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| Dick Powell + Charlie Rugeles Claude Rains E. Everett Horton Arthur Treacher ¢ Hall Johnson Choir
Original Music and Lyrics by Harry Warren and Al Dubin A FRANK BORZAGE PRODUCTION
A First National Picture
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to Cash in on the Biggest Advertising and Publicity
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164,780 LINES OF KEY CITY ADVERTISING— Aimed to reach over 24,000,000 read- _—range from 610 to 1092 lines and average over 10,000 lines to a newspaper. ers, the ad campaign on this picture is one of the most ambitious ever released. Ads _ These big space flashes will appear in Key Cities’ top papers from Coast-to-Coast.
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16-PAGE SCREEN ROMANCES BUILD-UP—The June issue of Screen Romances, on the stands in May, carries a 16-page serialization. Filled with star illustrations and show plugs, it can’t help but excite the interest of 635,000 fans.
5-DAY FEATURE IN 17 PAPERS—Already 17 of the country’s top newspapers have announced their intentions of running a 5-day ‘Story of ‘HEARTS DIVIDED’ in Pictures’. Art and copy contain big plugs for stars and production as well as story. The exploitation section of this campaign plan carries full details on how your paper may obtain this novel feature.
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RECORD-BREAKING PUBLICITY CAMPAIGN—From production announce- _ tance-building breaks. You can take full advantage of this by tying in your ment to release date, your show has received a steady stream of impor- theatre with this stand-out campaign as soon as you've set the play date.
A BOOK-LENGTH KOVEL COMPLETE IM THIS ISSUE
Check over these campaign highlights
6-DAY PHOTO SERIAL FOR NOV
Six strips shown on these pages tell story of film in pictures and cap- tions. Illustrations and type available in mat form for your paper’s con- venience.
THE STORY OF “HEARTS DIVIDED” IN PICTURES
For entire series order Mat No. 601 — 60c.
This is the first of six chapters telling with pictures the story of “Hearts Divided", the Cosmopolitan Production starring Marion Davies and with a cast including Dick Powell,
Charlie Ruggles, Claude Rains, and Edward Everett Horton. It opens at the
Napoleon Bonaparte (Claude Rains), first consul of France, desperately needing funds to fight England and knowing he can not defend the territory of Lousiana from Great Britain when he goes to war, sends his brother, Jerome (Dick Powell), to the United States to negotiate for the sale of the territory, a million square miles in area.
THE STORY
News of Jerome’s coming spreads swiftly through the Colonies and in Baltimore the potent political factor, Charles Patterson (Henry Stephenson), tells his charming daughter, Betsy (Marion Davies), that it will be their good fortune to have Na- poleon’s brother as their guest for a time. An event planned is a horse race at which Jerome and his aides are to share a box with the Pattersons.
Fee MONTE SOI ie a a ce areca’
In Washington, Jerome is bored by the continual round of social functions in his honor. He decides to escape temporarily by hiding his identity and this he does despite the insistence of his two aides, Du Fresne (Walter Kingsford) and Pichon (Etienne Girardot), that he attend the race. He slips away and adopts the name of “Monsieur Giraud,” an humble citizen of France.
seeeceeseees.- QS G First National release.
By chance Jerome goes to the Whetstone track near Baltimore, the place where he was to have been the honored guest. He meets Betsy Patterson, they converse and finally he suggests a wager on the race. “Tf your horse wins,” he proposes, “I shall be your groom for a week. If my horse wins, you shall show me the countryside.”
(End of Chapter I)
OF “HEARTS DIVIDED” IN PICTURES
This is the second of six chapters telling by pictures the story of “Hearts Divided”, the Cosmopolitan Production starring Marion Davies and with Dick Powell, Charlie Ruggles, Claude Rains, and Edward Everett Horton in the cast. The first chapter related how Jerome Bonaparte, brother of Napoleon, in America incognito, met Betsy Patterson af a track. They wagered that if a horse she selected won he would be her groom for a week but if his horse triumphed she would show him the countryside. Now continue—
Jerome’s horse wins, much to the dismay of Betsy (Marion Davies), who had an- ticipated the satisfaction of having this friendly though impertinent stranger (Dick Powell) as her groom. Instead, she leads him on a tour of the countryside and finds his company pleasant. They -pause in late afternoon to rest on a knoll, then part ex- cellent friends.
THE STORY
Betsy has three amusing, indefatigable suitors. They are Sir Harry (Arthur Treacher), John (Edward Everett Hor- ton) and Henry (Charlie Ruggles). Their rivalry is intense but Betsy declines to choose one, explaining she is fond of them but does not love any one of them.
One day Betsy finds the young stranger awaiting her in her home. “I am Monsieur
Giraud,” he eplains, “Your father has en- gaged me as your music and French tutor.” At first angry at his audacity, Betsy finds their lessons are great sucesses. His charm- ing voice and manner fascinate her and soon their friendship ripens into love.
_ Jerome, who meanwhile through his aides has been conducting negotiations involving the Louisiana Territory, is summoned to
Washington. Leaving, he overhears Patter- son talking to Betsy’s three suitors and criticizing Napoleon. Jerome defends Na- poleon and is discharged, Betsy pleads with her father and he relents. But “Monsieur Giraud” insists on leaving and refuses to explain his reason. Betsy, misunderstand- ing, is angry. (End of Chapter IT)
OF “HEARTS DIVIDED” IN PICTURES
This is the third of six chapters telling by pictures the story of “Hearts Divided”, the Cosmopolitan Production starring Marion Davies and with Dick Powell, Charlie Ruggles, Claude Rains and Edward Everett Horton in the cast. Previous chapters related how Jerome Bonaparte, brother of Napoleon, while in America incognito became the music tutor of Betsy Patterson. They fell in love and Jerome, called to Washington on official business, could not explain why he had to leave. A misunderstanding resulted and they
parted with Betsy angry. Now continue—
Negotiations for the transfer of the Lou- isiana Territory to the United States hav- ing been concluded, Charles Patterson plans an elaborate ball in celebration with Jerome Bonaparte (Dick Powell) as guest of honor. Now wearing the handsome uniform of a French naval officer instead of the humble garb of a tutor, he comes to the Patterson mansion, finds Betsy (Marion Davies) in the garden and pleads forgive- ness for his brusque departure. Then he
Page Four
proposes, is accepted and goes to ask her father’s consent.
The butler announces Jerome Bonaparte and all eyes are turned to the ballroom entrance. Applause greets his appearance but there is only stunned silence from the Patterson family who are amazed to learn that “Monsieur Giraud” is Jerome Bona- parte. He asks Charles Patterson (Henry Stephenson) for his daughter’s hand in marriage. Patterson approves and jubi-
lantly announces the betrothal.
Meanwhile Napoleon (Claude Rains), now Emperor of France, learns of his brother’s. love affair and decides to halt it. He instructs his aide, Cambaceres (Halli- well Hobbes), to write Jerome’s aides that Jerome must return to France immediately upon completing the Louisiana negotia- tions because a political marriage has been arranged for him with the Princess Freder- ica of Wurtemburg.
Jerome’s aides had delayed giving him Napoleon’s message, preferring to allow him to continue what they thought a “harm- less flirtation” with the American girl. The announcement of his betrothal startles them and Du Fresne, one of the aides, hastily approaches Jerome and Betsy,. saying, “I have important news from Napoleon.” They leave the ballroom, seeking seclusion.
(End of Chapter IIT)
This the fourth of six chapters telling by still pictures the story of “Hearts Divided”, the Cosmopolitan Production starring Marion Davies and with Dick Powell, Charlie Ruggles, Claude Rains, and Edward Everett Horton in the cast. Previous chapters related how Jerome Bonaparte, brother of Napoleon, became engaged to Betsy Patterson while in America. A moment after their betrothal was announced at a gala ball, he received a letter from Napoleon commanding that he return to France because a political marriage
has been arranged. Now continue—
Jerome reads the letter and hesitantly hands it to Betsy. Her father joins them and they talk—the aide, Du Fresne (Eti-
enne Girardot), stands beside Betsy’s father (Henry Stephenson) and _ facing them are Betsy (Marion Davies) and
Jerome (Dick Powell). Patterson, thinking of the guests in the ballroom, asks, “What shall we tell them? They know something is amiss.”
THE STORY
“T know what we shall do,” Betsy says, turning Jerome to face her. “We shall re- turn to France together, go to your brother, convince him that we love each other. We shall: sail immediately.” Her father approves but asks, “What of those wagging tongues out there?” Again Betsy declares, “I know what to do,” and with the letter in her hand she hurries into the ballroom.
Betsy mounts the staircase and announces she will read a letter that has just come
from Napoleon. There is silence. Through tear filled eyes, she pretends to read. “My dear brother, I have received your letter in which you tell me you have fallen in love with a charming American girl. I wish you success. If you could persuade your sweetheart to be married in France that would please us all very much. Your lov- ing brother, Napoleon.”
Betsy and Jerome, accompanied by her
aunt, begin their long voyage across the Atlantic. Through the days they vainly seek to convince each other they will suc- ceed. The vessel anchors off the coast of France and “they stand on deck talking. “We will go ashore in the morning,” Jerome says. “Tonight let us drink a toast to the success of our mission,” They go to a cabin and are raising their glasses when a sharp knock is heard at the door. (End of Chapter IV)
OF "HEARTS DIVIDED” IN PICTURES
This is the fifth of six chapters telling by pictures the story of “Hearts Divided”, the Cosmopolitan Production starring Marion Davies and with Dick Powell, Charlie Ruggles, Claude Rains. and Edward Everett Horton in the cast. Previous chapters related how Jerome Bonaparte, brother of Napoleon, became engaged to Betsy Patterson in America. Napoleon forbade the wedding, having arranged a political marriage for his brother. Hoping to change Napoleon's mind, the lovers boarded ship for France. Anchored off shore, they are drinking a toast to success when a sharp knock is heard. Now continue—
Jerome and Betsy pause as the door opens to reveal Napoleon, Emperor of France, his face a cold mask. He briefly greets Jerome and turns to Betsy. “Per- haps Mademoiselle will permit me a little chat with her—alone.” Jerome protests but Retsy pleads there is nothing to fear. “I love you far too much to be generous either to France or to its Emperor,” she smiles.
Jerome leaves.
Napoleon, a great actor, convinces Betsy that she holds the fate of France in her hands, that France needs the armies of another nation and can get them only by Jerome’s marriage to the Princess Fred- erica of Wurtemburg. Betsy agrees to give up Jerome and return to America but pleads for one last moment alone with him.
Napoleon leaves and soon Jerome joins Betsy, who hurriedly hides her tears. “It is all settled,’ she says, with feigned hap- piness. They drink a toast to their wedding and Betsy goes from the cabin, giving the excuse that she desires to show him her wedding gown.
On deck Napoleon and her aunt Ellen await her. He tosses a coat around her
shoulders, escorts her to the rowboat wait- ing to take her to the large vessel moored nearby that will carry her to America and ‘says, “Mademoiselle, an Emperor is grate- ful.” As the rowboat disappears, his aide, Cambaceres (Halliwell Hobbes), congratu- lates him upon his excellence as an actor.
(End of Chapted V)
THE STORY OF “HEARTS DIVIDED” IN PICTURES
This is the final chapter telling by pictures the story of “Hearts Divided”, the Cosmopolitan Production starring Marion Davies and with Dick Powell, Charlie Ruggles, Claude Rains, and Edward Everett Horton in the cast. Previous chapters told how Napoleon convinced Betsy Patterson that she must not wed his brother, Jerome, because France needed the military aid that would come from Jerome’s marriage to a princess. Betsy, broken hearted, left the man she loved and boarded ship for America. Now continue—
Angry when he learns why Betsy was sent away, Jerome (Dick Powell) quarrels bitterly with his brother, Napoleon (Claude Rains). Their mother, Madame Letizia (Beulah Bondi), alsc urges Napoleon to relent but he is unswerving. Unless Jerome weds the Princess he must forfeit his title and become an exile. Relatives try to impress the young man with his duty to the State.
Smiling through her sorrow, Betsy (Marion Davies) returns to her Baltimore home with her aunt (Clara Blandick) to be warmly greeted by her father (Henry Stephenson). Relatives, friends, loyal ser- vants, all seek to console her but she is morose, sad, lonely. She is resigned to the situation but despite her bravest efforts her longing for Jerome shows on her face.
Her Aunt Ellen gently attempts to con- vince her she should forget Jerome but ar- guments are worthless. Betsy is walking through the orchard one day when suddenly she halts. From the other side of the high surrounding wall comes a voice lifted in song. She recognizes it and joyfully calls, “Jerome.” There is an answering hail,
They run to each other and embrace. Gone is Jerome’s handsome military uni- form, replaced by the humble garb he wore when he posed as “Monsieur Giraud” and was Betsy’s music tutor. He has surren- dered title, name and country. He holds her close and she smiles up at him, saying, “It has come true—Mr. and Mrs. Giraud.”
(End of Series)
Page Five
PICK POPULAR ‘KING CUPID’
Your first big task is to get a popular young man in town to sponsor the whole thing. There must be one who'll be a ‘natural’. . . a popular radio singer or orchestra leader. He'll work along because the publicity won t do him any harm. You can call him ‘Sweetheart King’ or King Cupid’ or some such name. Via his radio programs, newspaper stories and inter- views, he tells the folks to “go romantic’ for the week. He helps get all radio, stage and nite club people to cooperate on the romantic angle in song. Also addresses clubs, gets Mayor's cooperation, helps swing along on opening night. . . all in all, he does your show ots of good.
BALLYING WITH BENCHES
You ought to be able to borrow a couple of park benches for this one. Spot them around town, as illustrated, with a sign painted on reading, “Reserved For Sweethearts.” Under- neath, in smaller type, you add, “Donated by the country s most popular screen sweethearts, Marion Davies and Dick Powell, stars o ‘Hearts Divided,’ now at the .....c.ccccccccccecceseee -
PARTY FOR THE SWEETHEARTS
Why not a party for the sweethearts? Could have it in lobby after show — with dancing, promoted refreshments and the like. Of course they see film before they can get to the party.
RENAMING LOCAL LOVERS’ LANE
Is there a Jane or street in town where sweet- hearts stroll? There must be one — so here's your chance to rename it and call it ““Sweet- hearts’ Lane.” Might get city officials to co- operate with you and actually rename it... or you could just put a few signs up and then send stories about the new name to the pa- pers, adding the why and wherefore.
MANY TIE-UP POSSIBILITIES
Jewelry shops could tie in with ads and win- dow displays plugging their engagement and marriage rings. Dress shops might encourage gals to wear nice clothes and look romantic. Beauty shops ask gals to try a lovely coiffure, using the same romantic angle.
Page Six
Marion Davies and Dick Powell are one of the most popular sereen teams in the industry. With this in mind, we’ve designed a set of stunts to make the town ‘sweetheart con- scious.’ Ideas are on a “Sweethearts Week” angle, which can be tied up with team and title.
CONTEST TO COIN NEW WORDS
Might be able to have a newspaper or lobby contest, asking readers for a new expression for sweetheart. Winchell for example uses the word pash as substitute.
FREE ‘SWEETHEART’ MAGAZINES
It’s worth a call to distributor of any of the ‘Sweetheart’ magazines — to see if he'll let you have any of the back-number issues for distribution in your lobby. Sticker is attached, plugging mag and also your Screen Sweet- hearts. Stunt has been worked successfully in the past — why not now?
TACK UP ‘NO PARKING’ SIGNS
A couple of pieces of cardboard is all your artist needs to paint signs headed ‘NO PARKING’ with tie-in copy reading: “Except for sweet- hearts ~— and those who've seen the country’s favorite Screen Sweethearts, Marion Davies and Dick Powell, stars of “Hearts Divided.” Signs should be tacked on all streets and park- ing places where couples usually park.
ROMANTIC THEATRE PARTIES
Campaign should help you sell theatre parties, by devoting each night that film plays to vari- ous types of sweethearts. One night could be for engaged couples, another for school sweet- hearts, another for young married folks, and another for those married over 20 years. Via heralds and personal contacts, you see that all interested will hear about it. Might be worth- while to play it up in your ads.
CROONER PLAYS ACCORDION
If you can find a fellow with a romantic voice and an accordion (a couple of bucks will find him) , have him walk around town serenading the couples. After every song, he very politely tells listeners to keep in the spirit of romance and see the Screen Sweethearts, etc.
ICE CREAM PARLOR TIE-UP
Ice Cream Parlors should be contacted to con- coct a ‘Sweetheart Sundae’ or soda, in honor of the Film Sweethearts. If they go for it, win- dow streamers and stills get your plug over.
SWEETHEARTS LOUNGE IN LOBBY
Might help the sweethearts out, if you re- served a portion of your lobby to a ‘Sweet- hearts’ Lounge, ” decorated with easy chairs and pictures... where couples could meet when going to the movies. They'll like it bet- ter than waiting on street corners for their one and only ... and now that we think of it, idea could be used as an institutional stunt.
LETTERS ON LOVE PROBLEMS
Newspaper might conduct a daily column, in conjunction with ‘Lovelorn’ column — award- ing passes for best letters on a variety of topics on the ‘Sweetheart’ angle. Might be for ‘How my sweetheart proposed.’
BANNERED BUS FOR ROMANCERS
A bannered bus could drive around the streets,
danner reading, “SWEETHEARTS — FREE BUS TRE io the. ee Theatre to see the world’s most famous Screen Sweethearts, Marion. Davies and Dick Powell in ‘Hearts Divided,’ etc.” Bus makes a few trips back and forth to theatre each night.
SWEETHEARTS’ SWIMMING RACE
The folks should be swimming about this time down at the beaches and swimming pools. See managers and ask ’em if they II have a special ‘Sweethearts’ Race’ in honor of “Sweethearts’ Week” and your Screen Sweethearts. Race is to be handled like relay, girl swimming one way and boy the other. Winning teams get passes. You get additional plugs via newspa- per reports of the race, announcements through
A. system, and stills and heralds plastered all around the place.
LOVERS ENTER VIA HEART
It's simple enough to construct a great big heart in lobby, as shown here, calling it ‘Sweethearts’ Entrance.” Sign says that all sweethearts should walk through the heart when entering theatre. You might embellish idea with lucky number gag heralding win- ners as town’s luckiest sweethearts. Of course you Il give em a prize or two.
EXPLOITATION
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JUNE BRIDE, GRADUATION & FRENCH ANGLE STUNTS
for this show.
concerning this tie-up, write:
521 FIFTH AVENUE
5 WAYS TO TELL THE FOLKS ABOUT FILM’S FRENCH ANGLE
There’s plenty in this picture that'll ap- peal to those interested in French history and customs, since many of the characters are French and much of the action takes place in France. Below you’ll find a num- ber of stunts based on this angle:
INVITE PROMINENT FRENCHMEN
lf your town boasts a French consul or French notables, invite them to opening. Good chance for publicity on society page.
LETTER TO CLUBS
French clubs or conversation groups will be interested in hearing that your film is coming to town. So advise ‘em via special letter.
CONTACT THE SCHOOLS
If schools are still open when you show film, a note to French and History teachers may result in added youngster attendance.
SONG IS IN FRENCH The song “My Kingdom For a Kiss’ is being published with the French as well as English lyrics. In planning music plugs, you oughta make sure that those who'll be interested hear about the French version.
HISTORY CONTEST
History teacher oughta be able to help you get up questionnaire based on French history o Napoleon's time. And, if you plant it in paper or program, you re all set with a little contest.
COSTUMES FOR PERIOD PARTY
Think you can get folks to come to theatre dressed in costumes of the Napoleonic era! Prizes are awarded to wearers of most striking and original costumes. If stunt can be ar- ranged, tip off the newspaper photogs to come down and snap the prominents.
PLUG AFTER POWELL AIR SHOW
Dick Powell Hollywood Hotel program airs Friday night at 9 P.M. Eastern Daylight Sav- ing Time. Ever tried spot announcement at conclusion of broadcast?
USE THE BIG LEKTROLITE TIE-UP
Seen the swell breaks Dick Powell’s getting from the Lektrolite Company in their full page magazine advertising? And they’ve sent displays and counter cards for dealer use all over the country — which means that mil-
lions of readers and shoppers have seen plugs
The Platinum Products Company, which manu- facture Lektrolite, Glolite and Vestalite lighters, inform us that they’ve got a number of 8 x 10 stills of Dick Powell (see illustration at right) for use in your tie-ups with local dealers. They’re FREE in limited quantities, so you’d better con- tact local dealer at once to find out what can be done. For stills, and for further information
NEW YORK CITY
SCHOOL GRADUATIONS OFFER CHANCES TO PLUG PICTURE
If you’re playing film ’round graduation time, you'll want a few stunts on the com- mencement angle — and here they are:
THEATRE PARTY FOR SENIORS
Graduating classes generally have a few social functions just before graduation, which sug- gests that they hold theatre party at your house. Possibly you can tie up with hotel, making it a theatre party and dance, with students sell- ing tickets to their classmates for both events.
DUCATS TO HIGHEST
Of course, you honor best students by offering
them free admish to your show. Or you might
give tickets to youngsters who come out best in
aoe popularity polls that studes usually con- uct.
CLOCK PICKS WINNER
Here’s a stunt you can work with jewelry shop or in lobby: Clock is set up in window or on table with face covered by paper. On paper are names of sraduating students. Clock is al- lowed to run down, with jewelry store offering prize to boy or gal at whose name hand points. You tie in by offering Oakley's to five or ten closest to winner.
SCHOOL ADVERTISING
Remember that school paper carrying gradua- tion news will be read y many parents and friends of students. Might be sood idea to take an ad. In addition to direct picture plug its a good way of building up good will.
EMPLOYMENT BUREAU
It wouldn't cost much, and it oughta create a lot of comment if you started an employment bureau in your theatre for the graduates. They are invited to register, telling what kind of work they'd like and how much pay they Il want. Then you contact some of the town's larger employers, telling “em that you re of- fering this free service.
HERALDS AND POSTERS
Posters tacked up near school on Commence- ment Day will tell parents as well as children about your show. And so will the heralds that your men hand out as folks leave the exercises.
HERE COMES THE JUNE BRIDE— AND HERE’S WHAT TO TELL HER
If your playdate comes in June, remem- ber that the June bride will want a little attention. And to make sure you don’t for- get, we’ve figured out a coupla stunts that shouldn’t be too hard on the budget.
DUCATS TO FIRSTS
First stunt oughta be to invite first ten couples married in June to visit theatre gratis. When they apply for ducats, you also hand ’em a note congratulating them and suggesting that they make your theatre a frequent stopping place.
LETTER TO BRIDES
Another angle, similar to first, would be to get City Clerk to supply you with list of couples married during June. As you get the names, you send ‘em letters of congratulations, which also tells ‘em what a great idea it would be for them to hop around to your theatre at least once a week. If you feel very generous, you can slip a coupla Oakleys in each letter as a wedding present.
TIE-UPS WITH STORES
Stores will be featuring clothes and home fur- nishings for the June bride, so try getting "em to tie up with you. And here’s the catchline that may do the trick: “You'll never find Hearts Divided when love nest is furnished by Fern’s Furniture Co. Be sure to see Marion Davies in ‘Hearts Divided,’ now at the Strand Thea- tre. STAGE WEDDING
No need going into details on this one. But just in case... you Il find a detailed explana- tion in the “Brides Are Like That’ press book or by writing to the Campaign Plan Editor.
DISPLAY FOR STORES
lf you can get hold of a trousseau of Betsy Pat- terson s time, try planting it in window along with the modern June bride's outfit.
CLEVEREST TOASTS WIN DUCATS
If newspaper wants to run 1-day contest for clever toasts, still below is just the thing. It's still No. HD 103~10c from Campaign Plan Editor, 321 West 44th Street, New York City. Caption under still can be used as is, or else can be enlarged and run as your publicity story.
Prizes For Best Toasts
Marion Davies and Dick Powell, appearing in the Cosmopolitan Picture “Hearts Divided,” now play- ing at i oS antec Theatre, need a clever toast. If you can think up one, send it to the Contest Editor of this paper. The ten cleverest toasts will be pub- lished in Saturday’s paper, and the winners will each receive two tickets to see “Hearts Divided.”
Page Seven
EXPLOITATION “HEART “ccc DIVIDED
NOVEL FIVE_DAY NEWSPAPER IDENTIFICATION CONTEST
> DAYS OF IDENTIFYING PAST
Five-day contest asks film fans to guess titles of former Marion Davies pictures from scene stills in which she is shown wearing costumes typical of the films. Each day two shots are reproduced. Short poem under- neath each photo gives guessers additional hints. Publicity stories accom- panying each photo keep readers hopped up on contest, aid with solu-
tions as well as sell readers on your film. Not too much to think about...
not too much trouble to answer — which should make it a popular con-
test. Answers are given in box on bottom of last column on next page. > illustrations available in one mat. Order mat No. 501 — 50c.
(Lead-off Story) Now Movie Fans Can Cash In On
Their Memories
Marion Davies ‘‘Fan Clubs’’ have invented a new game, which is being played at meetings of the star’s admirers all over the coun- try. It’s easy to play and has provided so much fun that the Pees ae (newspaper) introduces it to you in the form of a contest for all movie fans.
The players simply take selected photographs showing her as different charac- ters she has portrayed in her big- gest screen hits, and try to iden- tify the pictures by the costumes the star wears.
This is easy for dyed-in-the-wool Marion Davies fans, and should be easy for every genuine movie fan with a memory for the big screen hits, for in almost every instance the costume Miss Davies wore in the picture has become permanently identified with the film itself.
But. the: ........; (newspaper) is going to make it even easier for its readers, all of whom it invites to participate in this new contest. There is no limit to the number of winners, for everyone who can cor- rectly name the pictures in which Miss Davies appeared as the char- acters illustrated will win a valu- able prize.
The prize will be two tickets to thee ee Theatre where Miss Davies will open in her new Cos- mopolitan picture ‘‘ Hearts Divid- Ade ON ree
The contest begins in the ......... (newspaper) tomorrow, when two pictures of Miss Davies will be shown. Each day for five consecu- tive days this newspaper will pub- lish two pictures until the star has been shown in ten of her charac- terizations.
In order to make the contest even easier than the game itself, the Contest Editor has had the staff poet give you real clues to the answers in the form of quar- trains that will be printed directly beneath the illustrations.
All a contestant need do to win a prize is to get all five issues of the 255s (newspaper) contain- ing the contest photographs, and by studying both the pictures and the quartrains tell the names of the motion pictures in which Miss Davies appeared as illustrated in the contest.
The first of the series starts to- morrow.
Hold all your answers until the entire series of five has been pub- lished, then send your answers to
of Marion Davies |
(First Day Contest)
Name These Films And Win Tickets To Strand Theatre
The village folks Thought it a sin The preacher took
The showgirl in.
A spy of war Days long ago She madly loves Her noble foe.
Here’s the new Marion Davies game set in the form of a contest for Movie Fans, so that .............00........ (newspaper )
readers may win for themselves two tickets to an evening of
romance, thrills, laughter and entertainment at the ...............
Theatre.
The two photographs of Marion Davies published here
show her in two of the roles in which she made great hits. © *
In each case the costume she wears has become identified with the film itself, so most contest- ants should be able to name the motion pictures from which they are taken simply by the gowns alone.
However, the Contest Editor said to make it easy, so the poet practically tells you all about the answers in the quartrains printed beneath the illustrations.
Here’s something else to guide you. Both these big film hits were based on popular novels. In one of the pictures her name was one you hear almost every time you en- ter a bird store, and in the course of the action she was injured, which started a lot of trouble for a village pastor.
In the other picture she had an entirely different kind of role: Here she was a daring, fearless player in a game which had as its stake the future of a nation and the liberty of millions of people.
Now you’ve practically had the answer handed to you, which means that you should be one fifth of the way to ownership of those two: tickets. to: the’ 2:s.0..s.ssscces-sec’.
Theatre which will be awarded to everyone who submits a correct list of the pictures in the order in which they will be shown in this contest, to the ‘‘ Hearts Divided?’ Contest Editor of the .............0... (newspaper) before ........ o’clock On See (date) when the entry lists will be closed.
If less than ten contestants sub- mit correct answers, additional awards will be made to those who send in the most nearly accurate lists.
Marion Davies fans, and they number millions, will be particular- ly delighted with ‘‘Hearts Divid- ed.’’ She portrays Betsy Patter- son, who was a belle of Baltimore in 1803 and who won the heart of Jerome Bonaparte, brother of Em- peror Napoleon, when that young man came to America to negotiate the Louisiana purchase. How Jer- ome tossed aside a crown for the sake of love and how the young lovers battled against the affairs of State and the ambition of Nap- oleon makes a thrilling drama that is as colorful as it is romantic. tic. The entire production is most
the ‘‘Hearts Divided’’ Contest elaborately set and is historically HGitOrot theesia:c..coene (news- cles about the contest. correct. Great figures in history paper) before ........ o’elock on ~.... appear during the action of the
Pena a (date) after which time no more lists will be considered.
Nothing will count in this con- test except accuracy. There is nothing to write except the names of the pictures and your own name and address. There is nothing to paste up, no puzzle to solve. Sim- ply use your memories and the clues given in the verses and some- times augmented in the daily arti-
Page Hight
‘“Hearts Divided,’’ which is re- leased by First National, tells the story of the courting of Betsy Patterson, a belle of Baltimore in 1803 by Jerome Bonaparte, brother of the Emperor of France. Miss Davies is supported by a big east of film favorites which in- cludes Dick Powell, Charlie Rug- gles, Claude Rains, Edward Ever- ett Horton, Arthur Treacher and the Hall Johnson Choir.
play. Dick Powell has the role of Prince Jerome, and others in the big all star cast include Charlie Ruggles, Claude Rains, Edward Everett Horton, Arthur Treacher and the Hall Johnson Choir.
Now study the illustration again, and when you have the answer get ready for the next contest which will appear im the ...........000.00.0.. ie (newspaper) tomorrow.
(2nd Day Publicity)
Free Strand Tickets As
Marion Davies Game Prizes
Are you one of the hundreds of ................... (newspaper) readers who have already started playing the new Marion Da- vies game and expect to win one of the valuable awards offered
by this newspaper?
If you are not, you are missing a lot of fun right now and will miss a lot more if you fail to win those two tickets to the Dene a cee Theatre to see Marion Davies in her new Cosmo-
politan picture ‘‘ Hearts Divided’’ Ole
Film fans who have entered this contest know that it comes from a game played all over the country at meetings of Marion Davies fan clubs. Now, as sponsored by the (newspaper), everyone who makes a perfect score wins a prize. If you didn’t start with the first of the series yesterday, begin right now and get yourself set for the big gathering of prize win- ners.
Published here are two pictures of Marion Davies in costume. These are photographs of the star as she appeared:in two of her big- gest hits. You’ll-see that the Con- test. Editor has almost told you the names of these pictures in the verses published underneath the illustrations. You shouldn’t even need the clues given by the poet, for you ought to remember the films very easily.
In one of the pictures her lead- ing man was Ralph Forbes and C. Aubrey Smith portrayed her father.. In the other film, which was adapted from a Broadway stage hit, her leading man was Dick Powell.
Now that you know all, just write down the names of the pic-
tures in which Miss Davies ap-
peared in the characters illustrated and you’re on your way to a prize.
Hold the answers until you have
the titles for the entire series, and then send them to the ‘‘ Hearts Divided’’ Contest Editor of the
ai eeie (newspaper) before ............ o’clock on we. (date) when the entry lists will be closed.
Every one who submits the cor- rect titles, in proper order as pub- lished during the contest will win two tickets to ‘‘ Hearts Divided.’’
While there should be many win- ners, at least ten pairs of tickets must be awarded, so even if there are not that many fans who sub- mit correct answers, prizes will go to those whose lists are the most nearly accurate.
“‘Hearts Divided’? is said to be the most exciting screen romance in which Miss Davies has starred. It tells the story of the love be- tween Betsy Patterson, an 1803 Baltimore belle and Jerome Bona- parte, brother of Emperor Napo- leon, and the thrilling way in which Jerome tossed aside his chances for a crown in order to marry the American girl of his heart.
In the cast are such film favor- ites as Dick Powell, Charlie Rug- gles, Claude Rains, Edward Ever- ett Horton, Arthur Treacher and the Hall Johnson Choir.
Now make sure you have the correct answers for the first two contests and then get ready for the third which will appear in this newspaper tomorrow.
(2nd Day Contest)
There’s A Prize For You If You Can Name Pictures
The chambermaid Who had the face To try to win A husky ace.
A jolly old codger
For want of a wife Adopted a daughter To manage his life.
EXPLOITATION
“HEARTS iii
eee DIVIDED NOVEL FIVE-DAY NEWSPAPER
IDENTIFICATION CONTEST,
DAVIES FILMS FROM COSTUMES
\
(3rd Day Contest)
Judges Are Selected For *‘Hearts Divided’? Contest
A stage-struck maid To have her fling Sets out for movie Fame and Bing.
A southern belle Both wise and wary Who falls in love With manly Gary.
Judges for the ‘‘Hearts Divided’’ Contest, now running in
ine oh
(newspaper) and in which everyone who
knows all the answers wins two tickets to the ...........................
Theatre, have been selected.
They are: (list names of judges)
Although the interest shown in this contest which has been adapted from a game originated by the Marion Davies fan
clubs is so great that hundreds have already started in the con- test, there is no reason why every movie fan should not participate.
There is no limit to the number of winners—it all depends upon the player’s ability to name the Marion Davies starring vehicles from the costumes worn in the pictures as well as by the clues written by the poet.
Take today’s contest for an ‘ex- ample. The quatrain tells you that
it was a story of a stage struck maid and that ‘‘Bing’’ was at the end of her quest for movie fame. Now, just where would a stage struck maid find movie fame and who is ‘‘Bing’’? Or study the other picture, which shows Miss Davies in an entirely differ- ent role. The poet tells you that ““Manly Gary’’ is the object of her devotion. Just ask any fem- inine movie fan who is meant by that.
The gowns themselves have be- come identified with these out- standing productions and certainly the jingles give the contestants every conceivable break and make the solution even easier to arrive at.
Every contestant who submits the correct titles to all ten pic- tures shown in the series of five illustrations of which this is the third, will receive two tickets to theses ae... Theatre where Miss Davies will open in her new Cos- mopolitan picture ‘‘Hearts Di- waded? “Olive kez The big cast ineludes such film notables as Dick Powell, Charlie Ruggles, Claude Rains, Edward Everett Horton, Arthur Treacher and the Hall Hall Johnson Choir.
““Hearts Divided’’ is the story of the wooing of Betsy Patterson, a Baltimore belle of 1803 by Prince Jerome Bonaparte, brother of the Emperor, who was in America negotiating the Louisiana purchase for Napoleon. How Jerome won the love of beautiful Betsy when he was disguised as an humble tutor and later gladly tossed aside a crown to remain with the Amer- ican girl of his heart makes a thrilling romance filled with action, humor and suspense. It is said to be the most elaborate of any of Miss Davies’ productions.
This is the third of the series
of five contests already published. The fourth will appear tomorrow.
All answers should be sent to the ‘‘ Heart Divided’’ Contest Edi- tOn-Of thO.cc0= (newspaper) be- £OTO <2: o’clock on ........ (date) after which no more replies will be considered. Should there not be enough correct answers, the ten readers submitting the most nearly accurate lists will be awarded the prizes.
(Fourth Day Publicity)
Action Is Needed Now To Win Free Theatre Tickets
Get set, Movie Fans!
You’ll have to move fast if you are to be numbered among those who will see Marion Davies in her new Cosmopolitan Picture ‘‘ Hearts Divided." at= the — 1 asus theatwte const. sat eee as the guest of this newspaper.
This big contest ends tomorrow with the publication of the fifth and last of a series of illustrations showing Marion Davies wearing costumes that can be readily iden- tified with her biggest starring productions.
Study the two scenes shown here, which are taken from two of Marion Davies’ hits. If you are a member of a Marion Davies fan club, you’ve already played this new game of identifying the motion picture by the gown worn by the star. Here the poet makes it much easier by telling about the picture in jingles. You’ll see that one of the pictures is about a Follies girl, and blonde Marion Davies was once featured in the Zeigfeld Follies. Of course you have to use your imagination to know who the ‘‘Bob’’ referred to is, but that should be easy for any movie fan.
The other picture told the story of a salesgirl—just the kind of a lovable, sweet little girl youll find in the five and ten cent stores in every city—and a different kind of a hero—the Leslie Howard kind, to be exact.
There you have your fourth con- test in this series of five. Tomor- row the last one appears and when you have all the titles, send them to the ‘‘Hearts Divided’’ Contest Hditor-of the ...222. (newspaper) Delores <2e53 O-ClOCKON= se8stiss (date) when the lists definitely close.
Every one submitting a correct list of all the titles shown in the order published will win two tic- kets to ‘‘ Hearts Divided.?’
Knowing These Gowns May Bring You Valuable Prize
A pretty follies Girl plays hob With many lads— But mostly Bob.
(2) All entries must be sent to the
EGeeaceG eee (mewspaper) before
After that time, no answers received will be considered. Out of town readers may mail their replies before the time and date signified.
(3) Names and addresses of contestants must be written plainly.
(4) The judges’ decisions will be final and the .................... (newspaper) can- not enter into correspondence regarding them.
(5) No answers will be returned.
(6) Amswers should be arranged according to the order of appearance of the (mewspaper ).
illustration in the .............0......
RULES OF THE CONTEST
(1) Everyone is eligible to enter this contest except employees of the ................ (mewspaper) or of the ...................
wie Theatre. “Hearts Divided’? Contest Editor of the SS ee o’clock on ................ (date).
A salesgirl who is Mildly showered With compliments By Mister Howard.
(Last Day Contest)
Last Chance To Win Free **Hearts Divided’’ Tickets
As a cute Colleen She plays the part That dims the eyes And warms the heart.
The merry belle Of Baltimore
Whose love is on A foreign shore.
Here’s your last chance, Movie Fans, to win free tickets
iO: Tier es es See re. Theatre to see Marion Davies in her new Cosmopolitan picture ‘‘Hearts Divided,’’ which opens there Pe | ei ae Been Seas EE as a First National release..
This is the ending of a contest that has engaged the in- terest of hundreds of movie fans all over this section, but it is
still possible to enter and win.
Each day for five days (this is the fifth and last day) the ............ (mewspaper) has published two pictures of Marion Davies as she appeared in her biggest hit films. Each of these photographs shows Miss Davies in the costume most closely identified with the partic- ular film. Contestants are asked to name the motion pictures in
‘which Miss Davies wore the cos-
tumes in which she is shown in the contest illustration.
To make things even easier for contestants, the Contest Editor has had the staff poet give you def- inite clues in the form of little quatrains that are printed under each illustration.
The contest ends at ................ o’clock on ........ (date) and all replies must be sent to the ‘*Hearts Divided’’ Contest Editor oL-the-=..).2:: (newspaper) before that time. Simply write the ten names of the pictures in which Miss Davies wore the ten costumes illustrated, in the order in which they were published. You can cut out the illustrations and write the name of the film on the margin or across the face of the photograph, or you can use a plain sheet of
paper, marking your answers “*First Day,’’ ‘‘Second Day,’’ ete.
Everyone submitting a correct list will be awarded two tickets. If there are less than 10 contest- ants qualifying for the awards, the ten sending in the most nearly correct answers will be declared the winners.
‘“Hearts Divided’’ is the latest and best of Marion Davies’ stel- lar vehicles, according to those who have seen its previews.
The story is the romance of Betsy Patterson, the beautiful young Baltimore belle of 1803, and Prince Jerome Bonaparte, brother of the French emperor, who tossed aside a crown for love of the American girl. Through the picture walk famous historical
characters who shaped the destin- ies of America in the days in which it was becoming a great Re- public.
The big cast includes such film favorites as Dick Powell, who por- trays Jerome Bonaparte, Charlie Ruggles, Claude Rains, Edward Everett Horton, Arthur Treacher, the Hall Johnson Choir and scores of others.
Miss Davies, as always in her pictures, wears many elaborate creations, and the entire produc- tion is not only historically cor- rect, but is said to set a new mark in the beauty of its settings.
Now you’ll want to see this pic- ture and the best way to see it is as the guest of the .................... (newspaper). So get busy—study the series of five contests (ten pictures in all) name the films from which they are taken and rush them to the Contest Editor. The list of winners will be pub- lished: ol 22. ache (date).
ANSWERS
First Day
Left—Polly of the Circus Right—Operator 13
Second Day
Left—Page Miss Glory Right—The Bachelor Father
Third Day
Left—Going Hollywood Right—Operator 13
Fourth Day
Left—Blondie of the Follies Right—Five and Ten
Fith Day
Left—Peg o’ My Heart Right—Hearts Divided.
Page Nine
A smile will go a long, long way... especially to help put over a promotion idea. Marion Davies and Dick Powell have the most pleasant smiles in Hollywood — which all gives you the chance to sponsor a ‘Smile Week’ in town. You can get everyone smiling — and at the same time work in plugs for your stars and film — if you follow all or any of the suggestions below. (By the way, be sure to instruct your staff to keep a bright smile turned on — at least for this week. )
Your Promotion Outlined
FOR A BIG ‘SMILE WEEK’ IN TOWN
If you re looking fora big promotion stunt—read on, mister. Idea is to have a “Smile Week” in town. Now don’t take our word for it that it’s a big stunt. Be- fore you do anything, contact all the local editors and see how they feel about it. You Il need their cooperation to put it over. Stunt ties in with regular paper edi- torials on prosperity having returned—and the depression being a thing of the past. Paper, via editorials and publicity stories asks the townspeople to help make the place a happier community—explaining how a smile will do more to make it so than anything else they can attempt. Paper can list 10 things for every- one to do for at least a week—including in them: greet everyone with a smile; offer a handshake and a smile to someone you ve had an argument with; the first thing to do in the morning upon arising is smile, and determine to keep it on your face all day. There’s no denying that if the papers all get together and ask the people to smile for one week—most of them will probably do so... You get your plug by having paper tell the folks to “Smile with Marion Davies and Dick Powell” and planting plenty of stills of ‘em in the dailies.
Various stunts can be worked in conjunction with the week. Paper can announce that a reporter will walk around town and hand 20 passes a day to the people he sees with the cheeriest smiles. Paper's photographer could also snap crowd shots around town—at baseball games and at crowded street corners. Pictures are published daily in the papers, with five of the smiling heads circled. Caption tells those circled to apply at theatre box-office for a free pass.
Another angle could be to have photographer from theatre snap smiling faces around town and then hand out heralds telling the folks to walk around to thea- tre lobby and see if their photo is on display. You display ten photos daily and hand passes if those displayed come around to see themselves.
SMILING BABY PHOTO CONTEST Offer Ducats For Best
When a baby smiles — well, there aren't many things more heartwarming. Which leads the way for a contest for the best baby smiles. Contest ties in with fact that Powell and Davies have beautiful smiles ~ and then the speculation as to whether or not the babies smiles will be as lovely when they grow up. Daily Mirror in New York went for a big con- test connected with photos of babies. If your paper goes for it, then you re in swell shape. If not, you can do plenty via lobby and stage.
ducats. Mat is No. 212—20c.
LET FOLKS IDENTIFY SMILES
If you need a newspaper, program or lobby contest, see how this strikes you: Get a flock of smiling celeb photos, then cut ‘em up so that only the smile remains. Folks lamp “em and are asked to identify the people from the smiles . . . If you think contest is too tough this way, you can give ‘em hints to make it a little easier.
SNAP CELEBS’ SMILING PHOTOS
To aid ‘Smile Week,’ you might get paper to send their photographer along with you to snap folks like Mayor, Judge, etc., sporting a great big smile. These are published along with their statements on ‘Smile Week.’
Page Ten
LET ’EM SING SMILE SONGS
There are a number of songs about smiles. Those that come to mind are: “Smile the While,” “There Are Smiles That Make You Happy,” Smilin’ Thru,” “Let a Smile Be Your Umbrella,” and many others. Why not ask your radio friends among crooners and bandleaders to play a medley of the songs, dedicating ‘em to the pair with the loveliest smiles in Hollywood, Dick and Marion. Your organist could do the same thing, if you ve got an organist and if you can make up slides of the songs.
MARION DAVIES SMILE CONTEST
Marion Davies has been called the girl with the most beautiful smile . . . which is your cue to step out and find the gal in town with the most beautiful smile — or the smile most like Marion Davies’. Or stunt could be adapted to Dick Powell smile contest.
PATRONS SMILE IN LOBBY
An inexpensive lobby display would be to have a large mirror on display with blowups of smiling stills of Davies and Powell along- side. Copy invites patrons to step up and see how their smile compares with Dick’s and Marion's.
SMILING SWEETHEARTS PICTURES
If you show still and story below to editor, think he’II want to use em for contest? Idea is for folks to hand in snapshots of smiling sweethearts, in hopes of winning
(Publicity Story) Lovers’ Sweet Smiles
May Win Real Prizes
If you and your sweetheart can tell it with smiles, you’re right in line to win two tickets LO GOs ee or oer Pheatre; One se ee to see Marion Davies and Dick Powell show what a real ‘‘loving smile’’ should be.
‘*Hearts Divided,’’ the new Cosmopolitan picture starring Miss Davies, is a story of love and its symbols, not the least of which are the smiling lips and eyes of the chief players.
NOW ING. a. onc (newspaper) will re- ward the local couple with the sweetest smiles by presenting them two tickets to the theatre to see this production.
Simply send in a photograph showing a man and a woman smiling at each other. It may be you and your own spouse or sweetheart. It may be a photograph of two of your friends whose smiles have appealed to you.
Write the names and addresses of the peo- ple shown in the photograph as well as your own.
Should you submit the winning photograph, you too, will be rewarded with two tickets if you are not one of the people shown in the picture.
All photos must be sent to the ‘‘Hearts Di- vided*” Contest. editor ‘ofthe ......,...3..........< (newspaper) before «0.0... (date).
EXPLOITATION “HEAR thc
DIVIDED” See eet FEATURING DICK POWELL
GYM TOGS | = =. a | AP 45 POLO SHIRT-DP 65 GOLF-DP Pub A88 SWEATER-DP 60
GOLF-DP Pub A90 ~ TIPPER SWTR-DP 63
PIO.
“SPORTS SHOES-DP PubX
a Ae ee ee _. . GABARDINE SUIT-DP 217 SUIT-DP 241 DP Pub A264 WHITE SUIT-DP 204
Page Eleven
TITLE PAGE Most music dealers are anxious to co- operate, so don’t hesitate to speak to them about using these smart title pages. They're FREE in limited quantities, so better order yours as soon as possible to make sure of those music tie-ups.
DICK SINGS NUMBER IN FRENCH
Your French contacts, and all your Powell fans will be interested in knowing that Dick sings “My Kingdom For a Kiss” in French. So when you parle about your songs, remember to tell "em about it.
CANDY KISSES IN SONG TIE-UP
If you can promote some candy kisses, you re all set for a tie-up on the film’s big song. Idea is to wrap up your kisses in small imprinted
ags carrying copy along these lines: “A kiss from the cast of ‘Hearts Divided,’ now play- ing at the Strand Theatre. Hear Dick Powell sing ‘My Kingdom for a Kiss’ to Marion Da- vies in this brilliant romantic comedy.”
FOLKS IDENTIFY ‘‘KISS’’ SONGS
“My Kingdom for a Kiss,” “Kiss Me Again,” “The Kiss Waltz,” “I Kiss Your Hand Ma- dame,” “A Kiss in the Dark’. . . What's it all about? Well, folks either identify famous songs having word “‘kiss” in the title, or else they try to hand in longest list of ‘em.
we
MARION DAVIE Sie ~ Hearts Joivided™” | DICK POWELL EDW. EVERETT HORTON. CHARLIE RUGGLES « CLAUDE RAINS ARTHUR TREACHER noc BALL JOHNSON CHOU 8 Gdecpdea toe
KR FRANK OCMEPBE PBOTBETON
Page Twelve
Music from picture suggests nu- merous stunts and tie-ups for your campaign. In addition to regular dealer co-operation, you’ve got a chance to plug film via songs in many other ways, as you'll notice when you glance below ...... NOTE: Title page, window stream- er, counter card and bally record can be ordered only from Sam Serwer, R. C. A. Building, 1250 6th Avenue, New York City.
SWELL BANDS RECORDING MUSIC
Recordings haven't been completed yet, but all the big companies will handle the music from film, with big-name bands doing the hon- ors. Drop around to local dealer before you play picture, he'll find he has plenty for you to use over your P.A. system in theatre and
on bally truck... And remind dealer that he
oughta play ‘em over his speaker, too.
FIND LIPS LIKE MARION DAVIES’
The song “My Kingdom For a Kiss” suggests search for lips most like Marion Davies’. Idea, not new, well admit, is to print cards with outline of Marion's lips. Gals press card against their lips, and compare impression lip- stick Ieaves to Marion’s. Those whose lips most resemble the original are given Oakleys to your show.
BALLY RECORD
Your P. A. system, in theatre, out front and on bally truck will be
glad to learn that there’s a swell bally record for this show. Plugs musie and film in a way that'll make folks want to see picture.
Priced at 75e.
TIE UP WITH THE MUSIC STORES
Title page, window streamer and counter card shown on this page oughta give you a coupla ideas for music store tie-ups.
EPRICE BY. AL DUBIR
ALSO AVAILABLE ON RECORDS AND PIANO ROLLS
“Onging? Music | Sad hyrica bef ¥
BARK ; Ko AL ROBIN 7
Cane RUGGLES CLAUDE RAINS ner FLORTON = MUR TREACHER RSOW iR
Soe 9 ia! eee 8 aaa CEURTES :
UNTER
Die-cut as shown, cards measure 9” x 12” and are brilliantly colored ~ and bound to attract extra attention on those music counters. F,asel-backed, printed in two colors on 6-ply board, they re yours for 5c each, postage collect.
DEFINE A KISS AND WIN DUCATS
Song title might tempt you to run contest ask- ing folks for the definition of a kiss. Best one we ever heard was in the play “Cyrano,” where the hero calls a kiss “‘the blending of two souls.” Think your local Don Juans can think up a few good ones?
INVITE PATRONS TO PLAY SONGS
Can you borrow a piano? Then set it up in theatre week before opening with sheet music from picture spread over it. Small sign invites patrons to sit down and play tunes. Or possi- bly music dealer would like to tie in by send- ing over a pianist. In return, you let him sell as much music as he wants. Of course, similar idea can be worked with victrola, too.
DANCE MINUET IN PROLOGUE
If you re using prologues, you Il want this one . to be a period affair, with couples in costume dancing the old fashioned minuet. And, of course, your singers give an interpretation of the songs from film.
WINDOW STREAMER
Here's another FREE. aid to your music dealer displays. Streamer measures 6” x 18”, and is printed in two colors on high grade paper. You Il notice that star and film . Better get set with
dealers soon so you II know how many to
get plenty of pluggin’. :
order for your local tie-ups.
EXPLOITATION
ee
SELLING THE YOUNGSTERS
| ARTS oC DIVIDED
VIA CONTESTS AND GAMES
BALLYS FOR THE YOUNGSTERS
| HEARTS BECOME LIPS!
You could print the hearts
shown at left, on card — at
>>: of which are the words —
“See Marion Davies in
‘Hearts Divided’”’ and at bot-
tom “Coming O81.) galkagieenet Theatre.” On back of card
are directions and playdates. Contest- ants are required to begin with the
“hearts” and draw faces of a man and a woman. When finished the “hearts” have become lips! Offer guest tickets to the best ten submitted, neatness and artistic quality determining winners. Idea could also be used as newspaper contest. Lips drawing and completed drawing available in mat No. 116—~10c.
ENGLISH CLASS QUIZ
Following expressions on the ‘heart’ angle could be given to English classes, with passes awarded for best marks in the test:
(A) What is the meaning of
the following expressions?
1. Take heart (pluck up cour- age)
2. Take to heart (grieve over)
3. Out of heart (in low spirits )
4. Have a heart (show mercy)
5. To break the heart (crush with sorrow )
6. Learn by heart (by mem- ory)
7. To have at heart (to be deeply interested )
8. To cry one’s heart out (cry violently)
9. One’s heart of hearts (one’s inmost feeling )
10. Work with half a_ heart
(with little interest)
(B) Do you know the ans-
wers ?
11. In what State is Mark Twain’s Hartford? (Connec- ticut )
12. Where are the Hartz Moun- tains? (Germany )
13. Who wrote “The Heart of Midlothian’? (Scott)
14. Who wrote the play “Heart- break House’’? (G. B. Shaw)
15. Author of song “My Heart’s in the Hielands”? (Burns)
14 114%
25 |25% 26
P| A a eis
16. What color the flower called “Bleeding Heart” (Pink)
17. Who wrote “Kind Hearts Are More Than Coronets’’?
(Tennyson) 8. What woman is starred in “Hearts Divided”? (Marion
Davies)
19. Masculine lead in “Hearts Divided’? (Dick Powell)
20. At what theatre will it be shown?
GUESSING GAG
In prominent confectionery window they could have a glass jar filled with red pep- permint hearts. School chil- dren are asked to come in and register name, address, and guess as to number of hearts in the jar. Twenty whose guesses are nearest correct nab guest tickets to the picture. Window displaying the jar should of course use stills.
SIMPLE PUZZLE FOR v aaa + lv ae
5
Pa es ae ae
(Puzzle and solution available in Mat No. 201—20c) ACROSS:
1 ge WC seg ie ee a nee eae (save) PO Sa MOU ORE rc sesre- orrey tae ctcieace neta (ma) Bip EO AIMIGLAY = «00555 3,5 sk cnasagatiocep tastes (lose) Ls Penile bind spies cc cei. 2.ceesssadaions (hen) DEG Se ooe ace ctois Sen decd sectedscctieeetizs (L) BEE Wie ae cert oec ce eek eel uc te ont act see nee (us)
GEOGRAPHY CLASS QUIZ
Many of the scenes of “Hearts Divided” are laid in Balti- more, Maryland, the home town of Betsy Patterson, hero- ine of this story, who became the bride of Jerome Bonaparte, brother of Napoleon.
Offer guest tickets to the first twenty (more or less) high school pupils who send in cor- cert answers to this question- naire about Maryland.
1. What States bound Mary- land? (Pa., Del., Va., W.Va.)
2. What bay on the south? (Chesapeake )
3. The _ highest mountain? (Great Backbone, 3400 feet.)
4. Area of the State? (12,327
square miles ) 5. Population? (1,631,526)
6. Principal crops? (Corn, to- bacco, wheat, hay, fruit, vege- tables )
7. Minerals mined? (coal and iron)
8. Leading industry? (men’s
clothing )
9. Principal port? (Baltimore) 10. Where is John Hopkins Univ. (Baltimore )
11. U. S. Naval Academy? (An- napolis )
12. What is the greatest Musi- cal Cent-e? (Peabody Insti- tute of Education in Music)
13. Maryland settled by whom? (George Calvert, Lord Balti- more)
14. For whom named? (Henri- etta Maria, Consort of Charles I of England)
15. Jerome, brother of Napol- eon, married what Baltimore belle? (Betsy Patterson)
16. What picture about Betsy Patterson is coming soon?
(“Hearts Divided’ )
17. Who plays Betsy Patterson? (Marion Davies )
18. Who plays Jerome Bona- parte? (Dick Powell )
19. At what theatre will “Hearts Divided”’ be shown?
20. What is the date of lacal J
opening? (
13. Wormlike letter 14. Part of to be 15. Negative
CUES OMA POS) 274. dhe svat eee 24. Uncle Sam Land 25. Note of scale 26.5 PIG Denes sisi 27. Steamship
28. Letter before q 22. SUM POO tos esc
31. Indian Territory.......... 32. Eighth letter 35. Medicinal plant 36. Twelve months
37... Letter: before t).....24..406.5.,000 s) 38. East Winton 39. First woman
AY ODN OE sages Be (sr)
42, luetter eat ieten= sic. Sanne (s) 45 > TOwisteGiee es cee cca sac was ) 45. Move smoothly....................... (glide) AT VekGk ra pute ves cst oniccccs coe (tek) 497 = bade eines ta ceo ee (IT) OOS Ligament GP os: a ccsssees scabs (Po) 51. Owned by Mes. Seeks has (m1) Be. 2 NG VON Seat rs acc eee ae cass (XT) Lape hiee G1. Sr Demy aurea Se OA negra eR (so) 54 Grown: males = aw. ae (men) DO = ATO ee eee ree ee (an) Dd... POMISGe -tOapRY<;.ce eset a (note) 5382802 benitacnesec cate to ees (amen ) DOWN: 2b art ol tobe sco (am) Be MOVIN ge: trucke:.c.. 2s es (van) Acs WiS ER AGtbOR. shais arte ee ce (e) By Dnt ye eet aier ns iar care ee (L) Gas NOG IN ee ee (out) Le -SOULD MOABs. Aeol oc ase (SS) 8. Fifth letter (e) Oe APG 2 cameo (late ) 13. Heavenly body.. (star) 14%. Myself ........... (me) 16. Preposition (of) n EY eal Up <1 1 eee Cae (is) SOS, Sore tec cr ce eet es a (as) 20. Smith’s nickname...................... (Al)
CROSS-WORD FANS
(Solution)
Pieces shown above, when fitted together and mounted, display the stars of film in heart, as illustrated in lower right corner. Offer guest tickets for the neatest jobs of cutting, pasting and mounting.
Puzzle is available in mat form. Order Mat No. 204—20c.
NAPOLEON QUESTIONNAIRE
History pupils can show what they know about the Louisiana Purchase, Napoleon Bonaparte and the love affair between Napo- leon’s younger brother Jerome and Betsy Patterson, who are principal characters in “Hearts Divided,” starring Marion Davies, and coming to the ........... Theatre ............ next. Teachers give questions below as test, with passes to best:
1. On what Island was Napo- leon born? (Corsica)
2. To what island was he first banished? (Elba)
99. OlduSilylé 4:4 en ne (OS) 3. To what island was he later
23. Belonging to me ..........0....0... (my) banished? (St. Helena)
ee as sbeebs etaieaeeey O peee a pc a ( Bohs. 4. What was the name of his RRR Ns od arene oe ic pees ees enna ° * °
hs sPISPONS:..... sere Reels Fou. Gs (sties ) first wife? (Josephine )
te Guise seine eer ites tas pate: 5. Name of the mother of his
OC Vie i son? (Marie Louise )
S ite! i Cie Micatatnr Um Neieiah mans cae. ae 6. At what battle was he de-
Bac NEM. MI QWOPE: sian ck. ee 2
De EON Sy oer teary Bente (dart) feated? (Waterloo)
37. Propsl in water’ 3i.0-72.....- pete 7. What was the name of the
ti tian Deuces Le Gen younger brother sent to Amer-
42. To remove surface ................ (skim) ica to negotiate with Jefferson
$A BY a evrvevr etter eee ir for Louisiana Territory? (Jer- ep LONGER ines sac te eae go
46. Printer’s measure .................... (em) ome Bonaparte )
aSer Any: has-been 5) ciss cece 50. Kitchen utensil 51%. Sweet potato
8. With whom did Jerome fall
in love? (Betsy Patterson) 9. Did Napoleon consent to their marriage? (No)
10. What coming picture is the love story of Betsy Patterson and Jerome Bonaparte? (“Hearts Divided’’ )
SWEET HEARTS
Local confectioner could make tiny, red - iced, heart- s aped cookies for distribution. These should be given to children in tissue envelopes, each of which has the caption:
“See Marion Davies in
‘Hearts Divided’ at the ............
Theatre.”’ Also: “Compliments (Solution) Re Bee ated Baking Co.”
Page Thirteen
9-DAY LOBBY BOARD CONTEST
For you fellows who can’t get newspaper co- operation on contests — here's how to have a ive-day contest in your lobby . . . without spending a cent. You cut out the five-day newspaper contest, shown elsewhere in this book, and then day by day you publish one of the stories and illustrations on a bulletin board in lobby or front of theatre. Table is placed nearby with entry blanks and pencils — and sign invites ‘em to try their luck at guessing past Davies films. Best guesses nab passes to see film. We suggest that you give stunt a big build-up via slides, announcement in all newspaper and lobby advertising.
CUT-OUT FROM 6-SHEET
This can be used as the center-piece of your front display. To add to the flash, throw flitter over the ornaments on Powell’s uniform and Davies’ hair. Can also be easel-backed and used in lobby or front.
LET ‘EM DRINK IN LOBBY
Nothing tastes better on a hot day than water
. and folks wanting a glass will be grate- ful to you if you put a water cooler in lobby
. with a sign attached inviting passers to step in and have a cool glass of water on the house. Of course you get your plug in by having picture's title prominently displayed by cooler... or you could use imprinted drinking cups, available on another page. Stunt could be used on all pictures you play this summer ... since it doesn’t require time, effort or money to put it over... and the good will you Il get in return will be worth plenty.
BATHING BEAUTIES ON STAGE
Local specialty shop might be looking for a way to promote their new model bathing suits
. and if you step around to see manager, you can suggest one. Idea is for him to send a few models over to theatre some night to display “em on stage . . . with an announcer spieling on materials, etc. Store advertises it via ads, window and throwaways and you do same in lobby and on slide.
VICTROLA PLAYS HIT SONG
Even if you haven't a P.A. system, you can get your music plugs over to lobby-lookers. A small portable victrola in lobby can play the records of the hit song from film . . . with card attached telling ‘em about it and the film.
Page Fourteen
With the introduction of this ex- ploitation feature in “The Singing Kid”? pressbook, we received a bar- rage of letters from small town ex- hibitors, thanking us for thinking of their limited budget. This Promo- tion of the Month page features an inexpensive but comprehensive cam- paign especially suited for smaller theatre managers. Ballys, contests and display aids are included.
HEARTS GAME IN LOBBY
If you'd like an interesting little stunt for the obby — costing only a few admissions .. . read on, mister. What you do is cut paper or light cardboard into a couple of hundred small hearts. Then you divide the hearts, by cutting each in two. However, each heart should be cut differently, that is, one vertically, one hori- zontally, some with jagged edges, etc. All the divided hearts are then dumped in a box — placed in lobby, with sign posted nearby in- viting lucky pickers to step up and draw two divided hearts from the box, without looking. If the two pieces they pick fit together as one heart, they get free admish. Each picker only gets one crack at it, and with a couple of hun- dred pieces in the box the chances of giving many ducats are mighty small.
SCHOOLS DO RADIO SKETCH
We've been receiving many requests from high schools, asking for our radio sketches, for presentation in their auditoriums. Take a tip and hop over to your nearest school. Explain stunt to head of English Department, he'll play ball with you on it. We'll send the sketch to you for nothing 35 "se-all you ve got to invest in stunt is a short walk... and it Il do you good anyhow.
PHOTO-SERIAL FOR LOBBY
You can make interesting lobby reading — and all you need is a copy of this pressbook, a pair of scissors and a little paste. Idea is to cut out the six-day photo-serial, (see pages 4 and 5) and paste ‘em around the lobby a week in advance of film’s opening. Another way of working it would be to post the chapters daily . . . in order to get ‘em coming back to go on with the story.
CUT-OUT FROM 24-SHEET
Cut-out above for over marquee dis- play or on bally truck.
NEWSIES BALLY FILM’S TITLE
For a couple of ducats given to newsboys, they might be willing to pin paper streamers on their newsbags with title and theatre name. On their daily rounds, folks can’t help seeing your
plug.
CUT-OUTS FROM 1 & 3-SHEETS
These cut-outs should be backed with cardboard for use on front or in co- operating store windows.
PREVIEW SCRAPBOOK IN LOBBY
You could make a scrapbook of material from this pressbook — which would be quite inter- esting to the average show shopper. All you need is to add a bit of paint to the cover and to decorate the pages to make it look like something. On the first page you could paste a large ad — on the second a publicity story — on the third a scene cut of Marion — on the fourth a feature story — on the fifth a couple of stills, etc. Book is placed on table in lobby, over which a sign invites patrons to
see a Preview of ‘Hearts Divided’.” Folks
just step over and usher turns the pages.
MEN’S FASHION SHOW IN LOBBY
You can have a Summer Fashion Show of men's clothing right in your lobby — and at very little expense. All you have to do is look at the tie-up still page of this book, order a couple of the clothing stills of Dick Powell and display ‘em around the lobby . . . or on a 40” x 60”. Sign invites men to see the latest in clothing -— as worn in Hollywood. If you want to go bigger on this one you might tie-up with local clothiers . . . who could send models of their newest clothing down for display in lob- by, along with your stills.
ADAPTING IDEAS FOR LOBBY
While most of the bigger stunts suggested on other pages are intended for key city situa- tions, many of them can be adapted for your campaign. Here's how:
SMILE WEEK — Could be worked just as
a smile contest in lobby or on stage.
SWEETHEARTS WEEK ~ Via lobby dis-
plays you can tell the sweethearts about film — encouraging ‘em to see it. You might even pull couple of the tie in stunts.
CHILDREN CONTACTS ~ Page of games and puzzles designed for children can be adapted by inviting tots via slide and lobby notices to try their hand at it, with passes for winners.
HEART IDEAS ~ Look at the suggestions on the ‘hearts’ page and see how many of the ballys and contests can be worked in lobby — or nearby emply store at very little expense.
EXPLOITATION
ee
THROWAWAYS. AUTO ADS
ARTS a aT es sore oe
AND GENERAL BALLYS
IMPRINTED PAPER DRINKING CUPS
Let the crowds that infest the beaches, swimming pools and ball orchards know about show by distributing these
sanitary paper drinking cups.
Drink concession man-
MARION bas.
agers’ll be grateful to you for supplying ’em and drink- __ HEARTS D
ers will appreciate your thoughtfulness.
If town has
public drinking fountains, it might be a good idea to
have usher stationed nearby handing ’em out to the thirsty. Prices on these cups are attractive, and, includ- ing full imprint, are: $3 per M; 3M—$2.75 per M; and 5M—$2.50 per M. Order ’em directly from:
ECONOMY NOVELTY CO.
225 West 39th Street
MAKE YOUR OPENING A BIG CHARITY OR SOCIAL AFFAIR
No need to tell you that society openings gen- erally get plenty of attention from papers and public. So if you think you can get enoug folks to put on the ole soup and fish, go right ahead and make your opening one of the sea- son s big social affairs. Another good angle is to try to get society support for a big char- ity opening, with boosted prices and reserved seats —~ proceeds, except for your cut, going to the charity. These charity shows generally go over pretty well because you ve all the big shots in town helping to sell tickets.
FREE RADIO SKETCH
Twelve minutes of delightful romance and comedy make this sketch one of the show’s “best sellers.”” Three min- utes are reserved at beginning and end for theatre plug. Even a postcard to Campaign Plan Editor, 321 West 44th Street, N. Y. C. will bring a mimeo- graphed copy for every member of the cast.
ANTIQUES AS LOBBY DISPLAY
If you can get the material, try a lobby display of early American or Napoleonic antiques. If local museum or collector has the stuff, you can set it up in lobby with cards telling folks what they're looking at. Of course you II want to stick to the smaller items, such as snuff boxes, dueling pistols, watches, jewelry, etc. Possibly you preter working this as window stunt in which case make sure that there's plenty of show credits around.
SEE THE SPECIAL JUMBO HERALD Herald is TWICE the
size of our regular her- alds. Printed in two colors on high grade stock, it measures 9” x 12”... which means you get twice as muc herald for very little more than the regular one costs. Price, by the way, is only $3.50 per M — and $3.25 per M for orders of 5M or more. Entire back of the four page herald is reserved for your imprint... See it at your exchange!
New York City
FOLKS SEE LOCAL NAPOLEONS
To legit theatregoers, Claude Rains is well known for his impersonation of Napoleon, whose part he plays in picture. This suggests a coupla gags you might like: First, try simple stage contest to find person who can best im- personate Napoleon. Entrants step up and you hand ‘em one of those famous hats — then they pose while audience applauds (or hisses) . OF course ducats go to winners. An- other angle is the old mirror gag, with board set up in front of mirror with hole for patrons. heads. Inside of board has Napoleonic CcOos- tume either tacked or painted on. Patron puts head through hole and sees in mirror how he'd
look if dressed like Napoleon.
GREAT FAMILIES WRITTEN UP
Society editor of local rag might run series of geneologies on the Patterson and Bonaparte families. Information is available in geneology volumes. She gets in mention of the romance in the film between Betsy Patterson and Jerome Bonaparte.
DRESS SHOP DISPLAYS GOWNS
Maybe you can tie up dress shop by suggesting window display of Empire gowns, contrasting them with the dresses of today. Window also contains stills and plug for picture.
MASQUERADE IS SEARCH FOR LOCAL BETSY AND JEROME
If you can swing it, try holding a combination masquerade and resemblance search. Folks
ress in the style shown in film, and you try to find gal who most resembles Marion Da- vies as Betsy Patterson, and the lad who looks most like Powell as Jerome Bonaparte. Of course, stunt can be worked in two ways — first, where you announce affair as a search for couple looking like your two stars; second, where you hold regular masquerade, and Betsy and Jerome just “happen” to win. In either case, you ‘Il want to publicize the win- ners. So you d better have a photographer handy to snap ‘em for morning papers. An it might be a good idea to get ‘em in an old- fashioned carriage with a negro driver in liy- ery to drive ‘em ‘round town. Banners tell your story . . Another angle is to hold reg- ular elias PE with folks coming as vari- ous characters from film. Of course, in addi- tion to ducats, you Il try to promote more valu- able prizes for winners.
TIRE COVER PLUGS YOUR SHOW
ER fF R TREACHE® § y N CHOIR
reduction® yicet, Mattenel PES Lesa Be one
sean IMPRINT
Made of durable cardboard with rubberoid slip
cover, tire cover is in three colors — red, orange and black. Prices: Singly — 45c each; 10 to 49 — 40c each; 50 or over — 35c each. Add $2.50 for imprinting to orders of less than 100. Over 100, imprinting free.
Order directly from:
CLUFF FABRIC PRODUCTS 655 West 55th Street New York City
A VARIETY OF ENTERTAINMENT PRESENTED BY VITAPHONE
“ABSORBING JUNIOR” (Vitaphone Comedies Series). Shemp Howard and Johnny Berkes clown their way through a barrage of hilarious situations while try- ing to outwit a typical mother-in-law.
(21 minutes—No. 1115)
“FISH TALES” (Looney Tunes Series). Porky Pig has a nightmare in which he dreams that a fish caught him instead of he catching the fish. A peppy short with MUSIC. (7 minutes—No. 1708)
“VACATION SPOTS” (Our Own United States Series) . With Don Wil- son, famed radio narrator, describing the nation s playgrounds, the camera unfolds scenes of rare interest in another of E. M. Newman's popular shorts.
(11 minutes—No. 1910)
Th LOVE LO TAKE ORDERS FROM YOU” (Merrie Melodies Series) . In which Pa Scarecrow gives his fledge- ling instructions in the art of scaring crows effectively. (7 minutes—No. 1407)
“LITTLE JACK LITTLE & ORCHESTRA"
(Melody Masters Series).
Little Jack plays
smooth and sweet in his soothing style.
(11 minutes—No. 1508)
Page Fifteen
Sone
A gag that might attract attention calls for a magician to pull hearts out of a deck of play- ing cards. He can be an amateur who knows how to manipulate the pasteboards. Just give him a small spot in lobby or mez and watch him work his sleight of hand. He spiels on film between tricks.
‘HEARTS’ TOURNEY IN LOBBY
Game of ‘hearts’ is becoming a rage, even dis- placing bridge in some localities. You might set aside lobby or mezzanine as suitable place to hold a ‘hearts’ tournament run on same order as bridge tournaments. Merchants tie-in with suitable prizes for winners and newspaper might cooperate with entrance blanks, daily scores and general publicity on the affair. ‘Hearts’ game could be plugged generally in other ways — with publicity stories to the pa- pers comparing game with bridge — and by ollering passes as prizes to any bridge club that plays ‘hearts’ instead.
TEASE ‘EM WITH RADIO PLUG
Spot annoucements something like police calls, a few times daily during the run of the film.
ANNOUNCER: (in deep voice) “Calling all sweethearts. Calling all sweethearts. To
the is Theatre to see the new film sweethearts, Marion Davies and Dick Powell in ‘Hearts Divided.’ Calling all sweethearts.
Calling all sweethearts.”
FLORIST CREATES ROSE HEART
If local florist would like to show his ingenuity for artistic creations, he might make up a giant heart entirely of roses. In center of piece he spots name ‘Marion Davies’ in contrasting flowers. He places entire display in his win- dow or in your lobby with stills and copy on film. Card attached plugs florist.
GAG CONTEST FOR PAPER
Think editor or columnist will go for a gag contest? Here’s one that should have readers scratching their noodles trying to think up fun- ny lines describing broken-down romances. Idea runs like this: YOU CAN TELL HE'S (SHE’S) SUFFERING FROM “HEARTS DIVIDED” WHEN ~ He calls her down instead of calling her up; She doesn’t laugh at your jokes; She no longer threatens to go back to mother. Writers of cleverest lines are rewarded with ducats to show. If paper nixes stunt, it won't be too tough to adapt it to lobby.
Page Sixteen
Stunts on this page emphasize ‘heart? angle. We’ve tried to take it easy on your budget at same time getting as much play as possible out
of ballys, teasers and lobby gags.
MATCHED HEARTS SEE SHOW
Here's a stunt that we first saw worked neat- ly by the alert press agent for the stage hit, “Boy Meets Girl.” Dress a looker in heart- bedecked costume and give her two small bas- kets full of these hearts. Each heart carries a number, besides the film's title. Your heart- gal skips ‘round town handing “em to boys and girls. Of course, the lads and lassies each receive a different set of numbers. Copy on back tells ‘em to wear the heart on their lapel. If they can find the person of the opposite sex with number that corresponds to theirs ~ then couple will receive free admish.
Hearts, as illustrated, are 1%” x 2” and made of red cardboard. Has safety pin on back for fastening to lapel or dress. Prices, including imprint, are: $7 for 1M; 5M—$6.50 per M. Hearts are doubly numbered. Order directly from:
ECONOMY NOVELTY CO. 225 WEST 39th STREET NEW YORK CITY
FOLLOW THE DICTATES OF YOUR HEART
and aze
CHEARTS DIVIDED,
Let ‘em sneak a look at two of the biggest hearts they’II see ina long time. Have your artist build two giant red hearts and get a coupla kids to carry em around town, pass- ing out heralds on the show as they stroll. Copy on hearts advises: Follow The Dictates of Your Heart and See “Hearts Divided” at the Strand Theatre.
RAG HELPS FIND BIG HEARTS
Newspaper editor might cooperate in finding people with the biggest hearts in town. A New York daily worked similar stunt as pro- motion idea and it went over big. Gag is for reporter and photog to walk streets hunting for polite people. When they spot an act of kindness like helping old woman cross the street, big hearted person is photographed, ducated and complimented.
ADVISOR OPENS GALS HEARTS
You might add a little spice to your lobby set-up by building a little booth and getting woman psychologist to hold forth there. Idea is that femmes come to her with their ‘heart’ problems and she gives the necessary advice. Variation on this angle would be a fortune- teller to tell gals what's going to happen to ‘em in their ‘heart’ affairs.
CHOICE OF 3 TIE-IN NOVELTIES
—-
ARON DAVIES er @
HEARTS DIVIDED = \ rawiLl-RAlS: ya : e \ e
| HEART PUZZLE |
SEE IF CAN HEARTS WITHOUT TEARING
THEATRE,
parlors.
Puzzle is quite tricky and has good chance of being taken home. It’s 4” x 4%” and made of strong card- board. Orders delivered completely as- sembled with your set of instructions for solving. Prices, including theatre imprint, are: $7.50 for 500; $12.50 per M; 5M~—$11.50 per M.
RUGGLES - HORTON ARTHUR WALL JONSON
THEATRE| IMPRINT|
For restaurants and ice cream Prices, with imprint: $3.50 per M; 5M - $3 per M; 10M - $2.75 per M.
DOOR-KNOB HANGER
Printed on heavy colored stock, 8” deep. Prices, including im- print: $6 per M; 5M - $5.50 per M; 10M - $5 per M.
Order all novelties directly from:
ECONOMY NOVELTY CO.
225 West 39th Street, New York City
ee
ADVERTISING ART hc IVID
HEY’RE SCREEN LOVERS AGAIN! Close your eyes and picture all your golden love dreams come true! .... Then wake up and live them, for here they are—gloriously enacted by
the screen’s most delightful star- mates, in the story of the famous
beauty who stole the heart of the man who gave America an empire.
MARION DAVIES
with
DICK POWELL « CHARLIE RUGGLES CLAUDE RAINS e E. EVERETT HORTON
Presented by Warner Bros. A Cosmopolitan Production ARTHUR TREACHER e HALL JOHNSON CHOIR A First National Picture : A FRANK BORZAGE Production e New song hits by Harry Warren & Al Dubin & TH EA | RE pie DA TE 1015 Lines Mat No. 502—50c
[ FoR 3-COL. ILLUSTRATION OF THIS AD, SEE PAGE 25 ] Page Seventeen
ADVERTISING “HEARTS Camm
DIVIDED”
‘in
T LAST! AN “ALL-STAR’ CAST OF PLAYERS WHO ARE ALL REAL STARS!
Five famous favorites who are usually starred alone in pictures of their own! You'd go to the movies just to see any one of them... so
of coure you'll want to see all of them together, in this glorious story of a love that dared to pit itself against a pitiless conqueror’s wrath.
MARION DAVIES
DICK POWELL Charlie RUGGLES
CLAUDE RAINS
Edw. Everett HORTON ARTHUR TREACHER
HALL JOHNSON CHOIR
A FRANK BORZAGE Production With the latest song hits of Warren & Dubin
Presented by Warner Bros. ¢ A Cosmopolitan Production A First National Picture
HEATRE
995 Lines Mat No. 503—50c Can [ FOR 2 and 3-COL. ILLUSTRATION OF THIS AD, SEE PAGE 27 ]
ADVERTISING “FTEARTS ‘ccc DIVIDE
IT’S WORTH THE ADMISSION JUST TO nae THE GLORIOUS LOVE SONGS DICK SINGS TO
anion Lavwies.
‘HEARTS DIVIDED
And the world-famous Hall Johnson Choir joins in these enchanting mel- odies by the composers of a dozen famous screen musicals—while Charlie Ruggles and his laugh-mates con- tribute uproarious comedy contrast to the thrilling story of a love that braved a ruthless conqueror’s wrath.
CHARLIE RUGGLES
Edw. Everett HORTON HALL JOHNSON CHOIR
Songs by Harry Warren and Al Dubin
DICK POWELL
CLAUDE RAINS ARTHUR TREACHER
A FRANK BORZAGE Production
Presented by Warner Bros. i
905 Lines Mat No. 505—50c
[ FOR 3-COL. ILLUSTRATION OF THIS AD, SEE PAGE 26 ]
A Cosmopolitan Prod’n - A First Nat’] Picture
Page Nineteen
ADVERTISI ‘nnn
Page Twenty
NG “HEARTS
“iii
DIVIDED”
GAIN OUR LIGHTS SPELL THE NAME THAT SPELLS GLAMOUR TO MILLIONS
And Marion’s new “5 ~* picture held yesterday’s packed audiences tight in the spell of its timeless romance and breath- taking beauty! Everybody tells us it’s Marion’s best in years—and
of course the cast alone would make it worth seeing. Come today!
ARION
with
Presented by Warner Bros.
A Cosmopolitan Production
A First National Picture
764 Lines Mat No. 402—40c
AVIES
"HEARTS DIVIDED’
DICK POWELL « Charlie RUGGLES
CLAUDE RAINS - Eaw. EvereCHORTON Arthur Treacher «+ Hall Johnson Choir
A FRANK BORZAGE Production e New Song Hits by Warren and Dubin
toe we AY RE
ADVERTISING “HEARTS 000000000
VIDED”
HER LIPS MADE “FOREVER” SEEM
And it seems like this great hit could run forever
es SORE --- AND —but we can keep it only a few more days. So ALWAYS” SEEM Ue iake the advice of crowds and critics and don’t
BUT A SINGLE DAY = delay. You’ll miss the season’s finest cast, \ songs, and story if you miss “Hearts Divided.”
fr
| DAVIES HEARTS DIVIDED
with
«DICK POWELL
» CHARLIE RUGGLES « CLAUDE RAINS
x Edw. Everett HORTON
comeed duet the ony thing ke ARTHUR TREACHER
they hit is your funnybone!
* HALL JOHNSON CHOIR
A FRANK BORZAGE Production Songs by Harry Warren and Al Dubin
Presented by Warner Bros.» A Cosmopolitan Production A First National Picture
UP tAT ©.
780 Lines Mat No. 404—40c [ FOR 3-COL. ILLUSTRATION OF THIS AD, SEE PAGE 28 ]
Girls! You’ll gasp at Marion’s gorgeous gowns. Experts say they'll start a new style cycle!
Page Twenty-one
ADVERTISING “HEARTS ii
DIVIDED”
Presented by Warner Bros. A Cosmopolitan Production A First National Picture
With More Real Stars Than Two Ordinary Pictures!
Dick Powell - Charlie Ruggles
Claude Rains Kaw. Everer: Horton Arthur Treacher - Hall Johnson Choir
Three famous laugh stars try their luck
Warner Bros. splash the screen with splen- dour... to bring you the gallant story of the beautiful Baltimore belle who matched a
Love defies the Man of Destiny
woman’s wits against an emperors’ wile ... With the fate of a continent at stake!
A FRANK BORZAGE PRODUCTION Original Music and Lyrics by
Harry Warren & Al Dubin a ae Y
Europe’s conqueror holds caurt
4 Run theatre copy reversed in panel above 4
672 Lines Mat No. 405—40c
Page Twenty-two
ADVERTISING | “HEARTS UZU2}—QV———oS ) | | ce
IVIDED’
Grandest Romance
Of Laughs To Marion’s
magine Charlie and Arthur and Everett as three sappy suitors trying to muscle in on Marion’s biggest love affair! They’re just three of the famous names that make this one of the greatest star casts on record. And their convulsing comedy’s just one of the big features that make ‘Hearts Divided” the most lavish entertainment in months. Get ready to get thrilled!
Presented by Warner Bros, e A Cosmopolitan Production e A First National Picture.
THEATRE
610 Lines Mat No. 504—50c
nals Grandest Romance
Ss V4 ALL “HEARTS DIVIDED’
with
. Dick Powell - Charlie Ruggles
Claude Rains-E. Everett Horton
Arthur Treacher « Hall Johnson Choir A FRANK BORZAGE PRODUCTION
Original Music and Lyrics by Horry Warren & Al Dubin
Glamorous Marion, golden- voiced Dick, plus a screenfull of stars to bring you the season’s most glorious romance!
Bi €* Co Charlie and Arthur and Everett as three sappy
suitors trying to muscle in on Marion’s biggest love affair! They’re just three of the famous names that make this one of the greatest star casts on record. And their convulsing comedy’s just one of the big features that make “Hearts Divided” the most lavish entertainment in months. Get ready to get thrilled!
Presented by Warner Bros. ¢ A Cosmopolitan Production * A First National Picture
98 Lines Mat No. 215—20c
THEATRE
279 Lines Mat No. 306—30c Page Twenty-three
Page Twenty-four
SPOT THE LUCKY PEOPLE PT Ze
WHO SAW HER YESTERDAY ZS BY THOSE HAPPY SMILES
THEY'RE WEARING TODAY! Come and catch the fever of excitement Marion’s spreading...as the beautiful Baltimore belle whose charms proved more powerful than the armies of Europe’s Man of Destiny. With one of the greatest star casts ever assembled!
Z WAVIES
Ay ete by Warner Bros
HEART DIVIDED:
A Cosmopolitan Production A First National Picture
| 7
\
J
Dick Charlie
POWELL- RUGGLES
Claude Edw. Everett
RAINS - HORTON cocoon ARTHUR TREACHER
and Dick sing
ets <oct™ HALL JOHNSON CHOIR
For A Kiss," by WARREN & DUBIN A FRANK BORZAGE Production
h Run theatre copy reversed in panel above 4
872 Lines Mat No. 403—40c
SOUND THE CLARION! HERE COMES MARION!
With laughter on her lips... Dick Powell in her arms...and half-a-dozen famous stars at her side! Be sure to be there when our screen flashes the exciting showing ret of this gorgeous romance of the Ameri-
can beauty who made an Emperor's brother trade his kingdom for her kisses.
MARION DAVIES ©
Hearts. Del
JOWELL DICK rast Lait RUGGLES
INS CLAUDE RA
Edw. | HORTON ARTHUR TREACHER
HALL JOHNSON =e A FRANK re) V4 Product!
bin Harry Worren & AI DY
by Song Hits 7 om er Bros. © A Cosmopolitan Prod'n
i) Presented by War st National Picture
A Fir
356 Lines Mat No. 208—-20c
This ad also available in 3-col size. Order mat No. 305 — 813 lines —30c.
Across wide seas and crumb- theme for a great star and her
ling continents their arms greatest cast, lavishly filmed
reached out. . . to steal for- by the producers of “Captain
Blood,” “Ceiling Zero,” and “The Story of Louis Pasteur.”
MARION DAVIES
DICK POWELL » CHARLIE RUGGLES
CLAUDE RAINS: Edw. Everett HORTON ARTHUR TREACHER +HALLJOHNSON CHOIR
Directed by FRANK BORZAGE ¢ Original Music and Lyrics by Harry Warren & Al Dubin
bidden kisses that turned the
tide of empire! A truly great
Presented by Warner Bros » A Cosmopolitan Production « A First National Picture
Jo BA | Ree
270 Lines Mat No. 303—30c
This ad also available in 6-col. size. Order mat No. 602—1092 lines—60c.
HEY’RE SCREEN LOVERS AGAIN!
Close your eyes and picture all your golden love dreams come true!
. . Then wake up and live them, for here they are—gloriously enacted by the screen’s most delightful star- mates, in the story of the famous
beauty who stole the heart of the man who gave America an empire.
MARION DAVIES
with
DICK POWELL e CHARLIE RUGGLES
CLAUDE RAINS e E. EVERETT HORTON
ARTHUR TREACHER e HALL JOHNSON CHOIR A FRANK BORZAGE Production ¢ New song hits by Harry Warren & Al Dubin
Presented by Warner Bros. A Cosmopolitan Production A First National Picture
THEATRE“ DATE
[FOR 5-COL. ILLUSTRATION OF THIS AD, SEE PAGE 17]
ADVERTISING ! ARTS CCT tt KtttttttttttttttttittitntttiniitninkiititttixttiiisiiieGitiini:iiicnnn/smaneinnin DIVID
IT’S WORTH THE ADMISSION JUST TO lye THE GLORIOUS LOVE SONGS DICK SINGS TO
anion Lani.
‘HEARTS DIVIDED
Pees
TIMELESS ROMANCE—BREATH-TAKING BEAUTY
. . that will hold
you spellbound, as
Marion and a real
all-star cast brin
you the story of a ™
And the world-famous Hall Johnson Choir joins in these enchanting mel- odies by the composers of a dozen famous screen musicals—while Charlie Ruggles and his laugh-mates con- tribute uproarious comedy contrast to the thrilling story of a love that braved a ruthless conqueror’s wrath.
fove that flamed —
defiant in the sin-
ister shadow of an
emperor's wrath!
MARION DAVIES. HEARTS DIVIDED
with
i en Ga ek’ 's ame Charlie RUGGLES CLAUDE RAINS Edw. Everett lO) ape) ARTHUR TREACHER PVG eee] ai bie} me. fell:, A FRANK BORZAGE Production
CHARLIE RUGGLES With the latest song hits of Warren & Dubin
Edw. Everett HORTON | Presented by Wernag fest. 9 pcuceserinen Production HALL JOHNSON CHOIR
Songs by Harry Warren and Al Dubih
=. A Cosmopolitan Prod’n - A First Nat'l Picture
DICK POWELL
CLAUDE RAINS ARTHUR TREACHER ;
A FRANK BORZAGE Production
Presented by Warner Bros
POLICY
Pen E AAD Ae
196 Lines Mot No. 218206
324 Lines Mat No. 308—30c
[ FOR 5-COL. ILLUSTRATION OF THIS AD, SEE PAGE 19 ] Agaki Oe UE pall the
Name That Spells Glamour To Millions! See Her Today With Her Greatest Cast!
DICK POWELL | CHARLIE RUGGLES CLAUDE RAINS Edw. Everett HORTON ARTHUR TREACHER HALL JOHNSON CHOIR
A FRANK BORZAGE Productio1 Songs by Harry Warren and Al Dubin Presented by Warner Cosmopolitan Prod‘n- A First Natl Picture
POLICY
140 Lines Mat No. 218—20c 86 Lines Mat No. 123—10c Page Twenty-siz
ADVERTISING “* ARTS ticicKiniNiiiiic DIVID
Se
HER LIPS MADE “FOREVER” oe SEEM TOO SHORT... AND “AL- ee VW
a
WAYS'SEEM BUTASINGLEDAY! And it looks like this great hit could run forever—but we can keep it only a few more days. So take the advice ,, of crowds and critics and don’t delay!
ACLAST TAN “ALL-STAR’” CAST OF PLAYERS WHO ARE ALL REAL STARS!
; y : You’d go to the movies just to D j. V | E 6, BF ietesintiat by Warner Bros. in
“HEARTS | DIVIDED’ y/o
irst National Picture
see any one of them..so.of course you'll want to see all of them to gether, in this glorious romance!
MARION DAY LES {/ hie earls vwidded DICK POWELL Charlie RUGGLES
CLAUDE RAINS
Edw. Everett HORTON ARTHUR TREACHER
HALL JOHNSON CHOIR
A FRANK BORZAGE Production With the latest song hits of Warren & Dubin
Presented by Warner Bros. @ A Cosmopolitan Production First National Picture
THEATRE ae
354 Lines Mat No. 304—30c [ FOR 5-COL. ILLUSTRATION OF THIS AD, SEE PAGE 18 |
Dick rlie
POWELL: RUGGLES
Claude Edw. Everett
= RAINS - HORTON veer wevten ARTHUR TREACHER = i a Me HALL JOHNSON CHOIR
Y WARREN & DUBIN A FRANK BORZAGE Production
Iney Ee SCREEN LOVERS AGAIN! Warner Bros. splash the screen with splendour to bring you the gallant
_ story of the beautiful Bal- = timore belle whose love urned the tide of empire!
T LAST! AN “ALL-STAR” CAST OF PLAYERS WHO ARE ALL REAL STARS!
You’d go to the movies just to
see any one of them..so of course
you'll want to see all of them to’
gether, in this glorious romance!
MARION DA aE S
DICK POWELL Charlie RUGGLES CLAUDE RAINS Edw. Everett HORTON = ARTHUR TREACHER HALL JOHNSON CHOIR A FRANK BORZAGE Production With the lat sibs of Warren & Dubin
Re
154 Lines Mat No. 209—20c
bs 5-COL. ILLUSTRATION OF THIS AD, SEE PAGE 18
Page Twenty-seven
126 Lines Mat No. 207—20c
ADVERTISING “HEARTS ee ee eee ein DIVIDED”
HER LIPS MADE “FOREVER” SEEM : TOO SOMT... AND Me cores Ihe sis git cul rn fever ee °° ine % : oe ALWAYS SE EM take the advice of crowds and critics and don’t BUT A SINGLE DAY delay. You’ll miss the season’s finest cast, Be
songs, and story if you miss “Hearts Divided ” it x
BS
69 Lines Mat No. 122—10c
HEARTS DIVIDED
rai oagadl DICK POWELL
« CHARLIE RUGGLES » CLAUDE RAINS
‘te wn = Nil x Kaw. Everett HORTON
tho hat your feayone = ® ARTHUR TREACHER 39 Lines Mat No. 125—10c | Z * HALL JOHNSON CHOIR
THEY’RE SCREEN LOVERS AGAIN!
A FRANK BORZAGE Production Songs by Harry Warren and Al Dubiz
Presented by Warner Bros.» A Cosmopolitan Production: A First National Picture
we Dick sings to Marion Davies. “HEARTS DIVIDED’
DICK POWELL © CHARLIE RUGGLES CLAUDE RAINS ¢ EDW. EVERETT HORTON
ARTHUR TREACHER eo HALL JOHNSON CHOIR
44] Lines Mat No. 307—30c . dessaah ape Production = by Warren & Dubin
[ FOR 4-COL. ILLUSTRATION OF THIS AD, SEE PAGE 21 ]
Girls gorgeous gowns Experts say they'll start a new style cycle!
27 Lines Mat No. 126—10c
THE STORY of a BATTLE for LOVE THAT SHOOK TWO HEMISPHERES!
Ye OX, SAUL ALLL
“HEARTS DIVIDED’
Again Our Lights Spell the Name That Spells Glamour To Millions! See Her Today With Her Greatest Cast!
ALL YOUR LOVE DREAMS COME TRUE!
Marion Davies .. “HEARTS DIVIDED’ DICK POWELL © CHARLIE RUGGLES
ick Powell - Charlie Ruggles laude Rains-E. Everett Horton
rthur Treacher * Hall Johnson Choir A FRANK BORZAGE PRODUCTION
CLAUDE RAINS ¢ EDW. EVERETT HORTON
ARTHUR TREACHER e HALL JOHNSON CHOIR
A FRANK BORZAGE Production + Songs by Warren & Dubin Pre id by Warner Bros.eA Cosmopolitan Prod’n«
A First National Picture
14 Lines Mat No. 124—10c
56 Lines Mat No. 221—20c 54 Lines Mat No. 220—20c
Page Twenty-eight
Pub. 1¢lTy “HEART
S cI; DIVIDED SPECIAL FEATURE STORY
TELLS OF MARION DAVIES
FEATURE IN COLUMN STYLE
Are you using the Hollywood after Hours series? There’s a column available through these Cam- paign Plans on every important Warner star. You might be interested in knowing that from our correspondence with exhibs throughout the country we find that it isn’t too tough planting, es- pecially for week-end theatrical or magazine secion. This one is based on the interests and hobbies of Marion Davies. It can be used as you see it or just in mat or type form.
Scene and two heading mats available in one unit. Order mat No. 401 — 40c.
If you want to find Marion Davies when she is not working in a Cosmopolitan picture, simply find a sick or suffering needy family, and wait there. It’s a hundred to one that it won’t be long before Marion Davies arrives with assistance as well as advice. In fact, it is most likely that by the time you get there, she will have heard the cry of the suffering and will be on the job. For doing good to others, helping the needy and the distressed is Marion Davies’ chief “After Hours” occupation. It is also her chief hobby, her pet ex- travagance and, she will tell you, her best investment. For it brings her real happiness.
* *
Among these activities are the Motion Picture Relief Fund, of which she is president, and no one knows how many hundreds of young girls stranded in Hollywood have been helped by this great star. She per- sonally maintains and operates a clinic, which is located near the Soldiers’ Home at Sawtelle, Cal., where thousands of crippled and suffering child- ren are aided every year. She bears all the expense of the clinic, but many of the most prominent surgeons and specialists on the Coast vol- unteer their services.
* ** *
These are her two chief philanthropies, although she is an offi- cer of several other Hollywood charitable institutions, and she is also an active member of the Academy of Motion Picture Arts and Sciences, Actors’ Equity and Screen Guild.
* *
This is one Marion Davies, recognized as the greatest of motion pic- ture philanthropists as well as the most glamorous feminine film star. There is another Marion Davies-—the celebrated hostess of the world’s leading celebrities. To her home come players, artists, writers, musicians of all lands and of all degrees of fame or obscurity. For all she has a welcome, and for the strugglers, if she believes in them, practical help—an introduction to the man they should know, an audition, or a showing.
* +k *
Then there is a third Marion Davies, a noted horticulturist. She has several hot houses with thousands of choice and rare bulbs which she sells to retail florists and uses the profits for her charities. She is an exceed- ingly shrewd business woman, and gives her personal attention to aii matters of investment.
* * *
Miss Davies travels extensiwely and has visited almost every coun- try on the globe. Souvenirs of these trips, costly collectors’ ttems and rare antiquities, fill her home.
* * *
To keep fit, she plays tennis and swims, and nothing is allow- ed to interfere with her schedule of exercise. She is a believer in the efficacy of dancing as a con- ditioner. She likes to attend ten- nis matches, football games and horse races, but is rarely seen at a boxing bout or wrestling match.
She collects books, rare paint- ings and antique turniture, but preters beautitully printed and illustrated books to first editions. She is a clever artist, and a good designer, creating many ot the smart costumes which you’ve seen her wear.
* * *
She is a lover of music and at- tends many concerts and recitals. She tries to see the best. of each season’s plays.
Miss Davies devotes some time each day to reading and declares that if she ever stops acting, she wil adopt writing as a profession.
* * *k
Miss Davies was born on a New Year’s day in Brooklyn. Her father was Judge Bernard J. Douras, of the Superior Court of New York. She attended Public School No. 93 in New York and then entered the Convent of the Sacred Heart at Hastings, N. H. She participated in many school plays and religious pageants which made her ambitious to be- come an actress. Eventually, she went to the Empire School of Acting where she studied for two years.
* * *
Her unusual beauty brought her fame and she was model for Har- rison Fisher and Howard Chandler Christy, posing for the latter’s famous painting ‘‘ Mourning.’’
PET DOGS, and she has several, are fa- vored by Marion Davies. Above she is shown _ ties. with one of them as caught by the Candid ture “Hearts Divided’ will open at Camera on the lawn of her home, to which the flock the notables of the world.
At 12 years of age she adopt- ed the name of Davies, then used by her older sister, Reine, who was starting her stage career. She dressed up in another sis- ter’s long skirts, and applied for and obtained a job in the Zeig- feld Follies.
She was a hit from the start and the following year Ziegfeld featured her in “Oh Boy.”
Then came a screen career al- most without a parallel. Her brother-in-law, George Lederer, a director, gave her a role in “Getting Mary Married.” She was immediately discovered to be an excellent comedienne, with not only beauty, but a rougish sense of humor. She quickly rose to stardom, where she has since remained, unchallenged, occupy- ing a niche of her own, not only in the affections of her millions of fans, but of every one with whom she comes in personal contact.
* bo
It was hard for the Curious Re- porter to distinguish between the Marion Davies he found on the First National lot portraying the character of Betsy Patterson, the Baltimore belle for whom Jerome Napoleon tossed aside a crown, in
and her
FLOWERS — raised by Marion Davies in the hot houses she operates on her estate, as well as rare bulbs and blooms on which she specializes, are sold to re- tail florists. The profits are used to maintain her var- ious philanthropies. In ad- dition to operating her ex- tensive business as a wholesale florist and grow- er of flowers, Miss Davies personally looks after all her business They are large, and in- clude the presidency of Cosmopolitan Productions.
interests.
IMPERSONATIONS — Marion Davies can imitate anyone she sees characterizations are in demand at Hollywood par- Her latest Cosmopolitan pic-
Theatre on .............. as a First National release.
‘* Hearts Divided,’’ the Cosmopoli- tan picture in which she will be SECO UNC ee ee Theatre ON. » and the Marion Da- vies of AFTER HOURS.
Despite her rare artistry, her unusual characteristics give he: such a distinct personality that it makes itself felt even when she is working. She is the idol of the stage hands and studio help, as well as of her co-work- ers. She listens to their troubles, and helps them. When she leaves the studio, her helping hand is still extended.
8 * *
But she isn’t all administering nurse and provider for the poor. She is a consummate mimic, and her impersonations of her associ- ates are the big hit of many Holly- wood parties.
% * %
She’s a very real person, is Marion Davies, and her own world is only sorry there is just one of her. It believes there is great need today, for more wom- en who spend their ‘After Hours” helping the poor, min. istering to the needy and ecar- ing for the suffering and desti- tute.
of
always
KIDDIES — especially suf- fering ones -— are Marion Da- vies’ chief hob- by. Above is the reception the Chil- dren’s Clinic the star operates at * her own ex- pense. sands of ailing youngsters re- treatment and care at this institution.
ceive
TENNIS is one of Mar- ¥ ion Davies’ favorite ¥ forms of exercise. She § also swims and dances. # Believes dancing better % for health than setting @ up exercises.
Specimen ad for paper.
STRAIGHT FROM HOLLYWOOD
Comes the story of one of Hol- lywood’s most glamorous stars—
MARION DAVIES
in the latest
HOLLYWOOD AFTER HOURS
Read it next Sunday in
THE EXPRESS
room
Thou-
Page Twenty-nine
PUBL IC1 EY “HEARTS CCGA a DIVIDED”
FEATURES AND READERS FOR THE WOMEN'S PAGE
Use Light Makeup
For Summer, Says
New Scarf And Hat Should Match, Marion Davies Says
1936 Fashions In 1803
At the left, Marion Davies wears the latest style im hats in 18038, the period of her new Cosmopolitan picture ‘‘ Hearts Divided’’ which opens
WU URE s aur etag ee LENEGtre (ON nua: in one of today’s most modish eal,
Mat i
The similarity in styles is marked. MG. 21383—20c¢
At the right the star ts shown
Modern Millinery Finds Inspiration In The Past
Whether she realizes it or not, your smart young woman of 1936 is likely to be wearing a hat that is not as new as she thinks it is, but was inspired by the millinery fashions of the nineteenth century. For, judging from the hats worn by Marion Davies in ‘‘Hearts Divided,’’ the new Cosmopolitan
picture which opens at the .......
ey eee Theatre 0n= <2. Ae
as a First National release, it was Betsy Patterson of old Balti- more who started many of the current fashions in millinery.
As Betsy, Miss Davies wears some of the most amusing, ador- able and delightful hats that you’ll see for many a day. And, strangely enough, they are almost identical with some of the newest and latest fashions worn today by our smartest actresses and so- cial leaders.
The black coachman’s hat which Miss Davies, as Betsy, wears in some of the most exciting scenes in the picture, is of sleek black hatter’s plush, with a square crown and saucy brim that curves en- gagingly away from her blonde curls. There’s a simple band of grosgrain ribbon around it, and a plain silver buckle in front.
Well, one of the newest bonnets in Miss Davies’ personal ward- robe is a black felt coachman’s hat with square crown (not quite as high as the one she wears as Betsy), a small pert brim that slants away from her face, a band of grosgrain ribbon and a square silver buckle in front.
Another of Betsy’s hats that might well be worn by today’s smartest debutante is a scoof of cream-colored leghorn with a sim- ple squarish crown and a medium sized brim. A band of crushed satin ribbon surrounds the crown and ends in streamers that fall down each side—and if you don’t think it would look charming with one of this season’s print dresses, well, you haven’t been keeping up with today’s latest fashion news.
Not only in hats, but in cloaks and frocks as well, the Betsy-Pat- terson fashions disclose the deriva- tion of many of today’s modes. There’s a black velvet coat with wide reverse and double-breasted closing, its deep V-neck filled in with a white silk ascot that might well pass for one of Schiaperelli’s latest reefers. And the ultra-fem- inine dotted Swiss jabot, all fine knife-pleats, that Miss Davies wears with one of her afternoon frocks in the picture, might well be worn with one of the new spring tailored suits.
Page Thirty
And these fashions from the past will no doubt increase the in- terest in, and popularity of, the the modern things that have been derived from them. So, don’t be surprised if you meet a modern Betsy Patterson in a coachman’s hat for lunch, and another ver- sion of that slim heroine in a pert mess-jacket for dinner, and still another in a tailored reefer walk- ing down the avenue. For thus are fashions started.
Marion Davies In 14. Gay Costumes For Latest Film
Costume designing and ward- robe departments of First Na- tional studios worked full blast for weeks on a twenty-four hours a day schedule, preparing one of the largest and most diversified picture wardrobes in the history of the studio.
More than 500 costumes, for both men and women, were made ready for Marion Davies’ new Cosmopolitan production, “Hearts Divided,” which comes to the AS ae eee ee Theatre on as a First National release.
The wardrobe prepared for the large cast supporting Miss Davies, ranged from garments for the jockeys who engaged in a horse race which is part of the action of the picture to gorgeous habili- ments for a group of historical characters, including President Jefferson, Alexander Hamilton, Aaron Burr, John Marshall, James Madison, and their ladies.
Orry-Kelly, the Warner design- er, prepared fourteen lovely crea- tions of the period for Miss Da- vies.
“Hearts Divided” is a gay and glamorous romance by Rida John- son Young.
Frank Borzage directed.
Marion Davies
‘‘Summer makeup should be at least two degrees lighter than that worn during the winter months,’’ says Marion Davies, charming Cos- mopolitan-Production’s star, whose latest picture, ‘‘ Hearts Divided’’
ODOnSSat the = cet en oe: Theatre OMe cers oe as a First National release.
‘<By that I don’t mean that it’s no longer smart to sun tan—for the girl whose coloring is enhanc- ed by a golden sheen on her skin should most certainly take advan- tage of the summer sun if she has found from experience that the tanning process has no ill results on her appearance the following winter.
‘‘But regardless of what shade skin a girl elects to have, she should use less makeup during the summer than she does during the rest of the year.
‘¢And there’s a definite reason for this. In the winter, dark clothes are the order of the day.
‘<Thus, a very careful makeup, with eyes flatteringly shadowed
and lips vividly marked, with skin
smoothed to a _ glamorous pale sheen and color faintly glowing in the cheeks is necessary to ‘live up’ to the formality of winter clothes.
‘<But in the summer, the out-of- doors can be enjoyed.
‘‘Skin, regardless of whether it’s protected from the sun or is a golden tan, should show through the powder. In fact, the powder should be used only to dust the shine from the nose. Natural color should be permitted to glow in the cheeks, the result of healthy exer- cise and balmy air. Mascara has no place on the lashes of eyes that are dipping into cool pools or ly- ing on warm sands, and a dash of brilliant lipstick will be enough makeup to give vitality to the face of any woman.’’
New Coiffure For Evening Created By Marion Davies
Something new in evening coif- fures was recently introduced by Marion Davies, lovely star of “Hearts Divided,” the Cosmopoli- tan production which opens at the ine Re Theatre OM ....0...ssc0ases as a First National release. It’s an idea that’s spreading like wild- fire among the smart women of the cinema colony — which means that you will be adopting it with- in a few weeks.
Of course you’re used to flow- ers in the hair — you’ve even accustomed your eyes to the spec- tacle of grapes or other fruits dangling above a fair brow — not to mention the passe tiaras that were so important several seasons ago. In fact, the current mode de- mands an evening coiffure that has some embellishment other than gleaming, beautifully-waved tresses.
So, in the search for something new, Marion Davies hit upon the novel idea of wearing a ruffle around her head, halo-fashion — and it’s an idea that’s as flatter- ing and glamorous as it is sim- ple and fetching.
The ruffle may be made of net or tulle or of tiny frilled satin ribbon and it may either match the frock or contrast with it. It demands a hair-dress that is ut- terly simple and youthful, with perhaps a few soft curls on the forehead and over the ears.
Then, the ruffle is placed an inch or two above the hair-line and clasped around the head at the most becoming angle.
Miss Davies confessed that she was inspired by the costumes she wears in ‘‘ Hearts Divided.’’
‘‘A matching hat-and-searf set will do wonders to pep up
>
your wardrobe,
says Marion Davies, beautiful Cosmopolitan
star, whose latest picture, ‘‘Hearts Divided’’ will open at the
[Ey Seg Ree en eee es Theatre on
National release.
wifes tepals ee , as a First
‘‘Kvery woman has a few frocks that are no longer new, yet which are too good to be discarded. All she needs is some new accessories to bring them up to date.
“Well, try buying a new hat and then having a scarf made to match it. The scarf can serve either as a collar for the frock, or it can be worn on the out- side of the coat as a finishing touch. In either touch, beneath the matching hat, it has the new- ness and smartness necessary to lift a last season’s outfit into the day-after-tomorrow class.”
Miss Davies practices what she preaches, for she is a well-known figure in the smartest hat and ac- cessory shops of New York and Hollywood, ever on the alert for something new and fetching for herself and for the friends upon whom she loves to shower gifts.
One of her newest purchases is an exceedingly chic hat and scarf set of black and white. The hat is of the flattering poke-bonnet shape, modified, of course. On top it is of black rough crepe with a crown that hugs the head closely. There’s a scoop-brim about two inches wide that turns up in back, and the entire brim is lined with spotless white pique.
The matching scarf is of black crepe about six inches wide, with a scalloped shape to the outer edge. And the inside is edged with a band of white pique about six inches wide which ties ascot- fashion at her throat. The outer scalloped edge is also bordered with white pique about three inches wide.
Then, as a final smart touch, Miss Davies wears a white gar- denia with this hat-and-scarf and sits back to listen to the com- pliments that are showered upon her.
“Hearts Divided” is a rollick- ing romance combined with thrill- ing drama. Miss Davies has the
Newest Vogue
Marion Davies star of ‘‘ Hearts
Divided’’ is the creator of this
new and attractive style. The U-
ning of the hat and the scarf match.
Mat No. 117—10c
stellar role while others in the east include Dick Powell, Charlie Ruggles, Claude Rains, Edward Everett Horton, Arthur Treacher, Henry Stephenson and Clara Blandick.
Frank Borzage directed the pro- duction from the screen play by Laird Doyle and Casey Robinson, based on the story by Rida John- son Young. Music and lyrics are by Warren and Dubin with spe- cial numbers by the Hall John- son Choir.
Marion Davies Wears Kresh Flowers At Night
‘“‘Every woman should wear flowers in the evening,”’
says
lovely Marion Davies, star of the Cosmopolitan production,
‘‘Hearts Divided,”’ which opens at the heatee- OM (ess cue es
‘‘But she should strive for
new and original ways of wearing them.
‘‘The time-worn habit of pinning a cluster of blossoms on the left shoulder has no individuality, no distinction. But
if each woman will give as much thought to her corsage as she does to her make-up, her coiffure, her frock itself, she will find that she has attained not only a def- initely delightful personality, but real chic, as well.
“One of the newest — and I think nicest — ways of wear- ing flowers this season is to pin them in your hair, and to catch a matching spray around your wrist. Or better still, around your arm,” Miss Davies con- tinued.
“Of course one’s choice of flow- ers must be determined by per- sonality. Certain flowers ‘go’ with certain women just as do certain colors and certain lines. There- for, the first consideration in se- lecting the flowers to be worn for the evening must be their suit- ability to their wearer — then their adaptability to the gown which they are to adorn.
“In general, the larger, heavier blossoms should be worn by dark and vivid types and the lighter, more delicate flowers should be chosen by blondes. For instance,
carnations, gardenias, camellias, are perfect for brunettes, while lilies of the valley, violets, for- get-me-nots and lilacs are best on blondes.
“Roses should seldom, if ever, be worn — they are truly ‘house flowers’ save in the case of red- headed women, who can wear small yellow roses with distine- tion.
“The orchid is perhaps, the most difficult flower to wear, as it is so overpowering in its own beau- ty that it requires terrific per- sonality, a statuesque figure, and classic features to over-balance its own importance. However, white and purple orchids are a blonde’s best bets, the pale yel- low or green orchid will be fine for brunettes, while the dark yel- low (almost brown) orchid is the only one a red-head should choose.
“Then, after making a wise choice, a little ingenuity in evolv- ing a new manner of wearing her flowers, will make a woman the belle of the ball.”
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UELECITY ART eee
IDED
S iinet
I
LEAD OFF STORY — REVIEW
OPENING DAY STORY--READERS
(Lead Off Story) Marion Davies In
‘Hearts Divided’ Coming To Strand
Laid in the colorful and ro- mantic setting of the South in 1803, and presenting one of the most distinguished casts ever as- sembled for a motion picture, Ma- rion Davies’ new Cosmopolitan pro- duction, ‘‘Hearts Divided,’’ has been booked for the .............. Thea- tre for a limited engagement be- CINDIMN G2 e e.utae. as a First Na- tional release.
The story, by Rida Johnson Young, has an historical back- ground, set in the Napoleonic era and touching on the Louisiana Pur- chase. Leading American and French characters set the stage for a glamorous romance between Cap- tain Jerome Bonaparte, brother of the French Emperor, and Betsy Patterson, the belle of Baltimore and Washington.
Jerome, who is in America as emissary of Napoleon in the sale of Louisiana, meets the beautiful Betsy when traveling incognito, falls in love with her, and _ be- comes her music and French teach- er. She loses her heart to him de- spite the fact that she believes him to be only a tutor and then awakens to the surprise of her life when she discovers his identity.
Napoleon had a diplomatic match in mind for his brother, but Jerome, romantic lover and ad- venturer that he was, could not be crushed, and the story ends in a most surprising and pleasing cli- max.
Songs, written especially for the production by the famous team of Harry Warren and Al Dubin, are sung by Dick Powell, with Miss Davies joining him in one of the
catchy airs. The famous Hall John- | son Choir also make their film |
debut in this picture, singing sev- eral spirituals and furnishing background music.
Miss Davies has the role of Betsy Patterson, and Powell plays the part of Jerome, whose love for Betsy is far stronger than his desire for fame and fortune. The role of Napoleon is played by Claude Rains.
Charles Ruggles, Edward Eve- rett Horton and Arthur Treacher have comedy roles as the inde- fatigable and highly amusing lovers of Miss Betsy. Other com- edy parts are taken by Walter Kingsford and Etienne Girardot as the aides of Jerome.
Several historical personages are represented in the picture, includ- ing President Thomas Jefferson, James Madison, James Monroe, Aaron Burr, Alexander Hamilton and John Marshall. Other import- ant players in the east include Henry Stephenson, Betsy’s father, Clara Blandick, her aunt, John Larkin, Halliwell Hobbes, Hobart Cavanaugh, George Irving, Hattie McDaniels, Freddie Archibald and Beulah Bondi.
Frank Borzage directed.
Marion Davies
Charming Marion Davies, who will
be seen in the new Cosmopolitan
picture ‘‘Hearts Divided’’ which
OMENS Ab TNE ........500cccccecees Theatre
ONanesa ckere ee as a First National release.
Mat No. 103—100
Marion’s Coming To ‘Town
With laughter on her lips and Dick Powell in her arms, Marion Davies
WL <COME CO UNE —..vcscs..scdccesccesnss PRCOWC ON nee with half a dozen
real stars at her side, in the Cosmopolitan picture ‘‘ Hearts Divided,’’ said to be the most colorful romance of her film career.
Mat No. 202—20c
(Review)
Marion Davies Scores Real Triumph In ‘HeartsDivided’
New Cosmopolitan Production Proves A Gripping And Glamorous Romance
Never has the beautiful star, Marion Davies, appeared in a more entertaining and gripping romance than in her latest Cosmopolitan production, ‘‘ Hearts Divided,’’ which was shown BE ENC ee Theatre yesterday for the first time locally
as a First National release.
This story of the wooing and winning of the brilliant and beautiful Betsy Patterson of Baltimore by Captain Jerome
Bonaparte, brother of the French emperor, is a real heart throbbing drama.
While the romance is predomin- ant, the picture has an historical background, with Jerome Bona- parte in America as the agent of his brother to negotiate the sale of the Louisiana Territory. It brings in many noted characters of the period, including Napoleon himself, President Thomas Jeffer- son, James Madison, James Mon- roe, John Marshall, Aaron Burr and Alexander Hamilton.
The picture is a lavish one, with mammoth sets and colorful back- grounds, while the women are cos- tumed in the gorgeous Empire gowns of the period. Picturesque scenes take place in the Patterson mansion and estate and in the pal- ace of the emperor of France.
The picture is enlivened by catchy songs written by the famous team of Harry Warren and Al Dubin, and sung by Dick Powell, who has the leading masculine role opposite Miss Davis. Other delight- ful music is furnished by the Hall Johnson Choir who sing the spirit- uals of the Negro slaves quartered on the Patterson estate.
There is plenty of thrilling ac- tion in addition to the somewhat
tangled up romance in which Jer- _
ome woos his lady love incognito and against the wishes of the em- peror. But this madeap adventurer hurls his thundering defiance at his powerful brother and brings his wooing to a climax in whirl- wind fashion.
Never has Miss Davies been more pleasing, nor more charming than as the beautiful belle of Bal- timore who loses her heart to Jer- ome whom she knows only as her tutor in French and music. She carries off the lighter portion of the romance with a delightful
whimsy and rises to the more emo- tional scenes with the artistry of an experienced and polished per- former.
Powell, who also played opposite Miss Davies in ‘‘Page Miss Glory,’’ is highly amusing as well as romantic in his role of the care- free Jerome, who goes about mak- ing love in disguise. He not only does some capable acting, but his voice seems more pleasing than ever in the catchy songs that he sings in English and French.
Claude Rains does some excep- tionally fine acting in the role of Napoleon Bonaparte. Never does he overemphasize the traditional mannerisms of the Little Corporal, nor resort to the trite jestures with which the emperor was credited. Rains’ lack of posing makes the character seem natural and human.
Charlie Ruggles, Edward Ever- ett Horton and Arthur Treacher add some fine comedy touches in their roles of three indefatigable suitors of the beautiful Betsy, who mocks them and laughs at them and loves them as the kindly, blun- dering, elderly men that they are. Others who do fine work in a com- edy vein are Walter Kingsford and Etienne Girardot, as the aides of Captain Bonaparte, and Hobart Cavanaugh as an innkeeper.
Still others in the talented cast who deserve special mention are Henry Stevenson, Clara Blandick, John Larkin, Halliwell Hobbes, George Irving and Hattie McDan- iels.
Frank Borzage made an excep- tionally fine production of ‘‘ Hearts Divided.’’ His fine directorial touch can be seen throughout the picture. The screen play is by Laird Doyle and Casey Robinson, based on the story by Rida John- son Young.
(Opening Day Story) Marion Davies In ‘Hearts Divided’ At Strand Today
Marion Davies, in her latest Cosmopolitan production, ‘‘ Hearts Divided,’’ a First National re- lease with a romantic historical background, opens at the .............. Theatre today.
The picture is said to have been produced on a lavish seale with beautiful sets and colorful settings. The scenes are laid largely in the historical Patterson mansion of Baltimore and its spacious grounds, but there are also sequences in Washington, an outlying race track, and in the palace of Em- peror Napoleon of France.
Dick Powell, who has the leading masculine role, also sings songs specially written for the produe- tion by Harry Warren and Al Dubin, in one of which he is joined by Miss Davies. Other music is furnished in the form of spirituals sung by the famous Hall Johnson Choir, representing slaves in their quarters on the Patterson estate.
Several historical characters are seen in the film, including Napo- leon Bonaparte, Cambaceres, sec- ond consul of France, Bonaparte, brother of the emperor,
President Thomas Jefferson, James,
Madison, James Monroe, John Marshall, Alexander Hamilton and Aaron Burr. ;
The story, by Rida Johnson Young, although historical, is en- tirely romantic, dealing with the courtship of the famous Baltimore heiress, Betsy Patterson, by Cap- tain Jeorme Bonaparte, who had come to America as an emissary of his brother, Emperor Napoleon, to negotiate the sale of Louisiana.
The courtship is a stormy one and is frowned upon by Napoleon, but comes to a pleasing consum- mation in a surprising climax.
Other players in the cast include Charlie Ruggles, Claude Rains, Edward Everett Horton, Arthur Treacher, Henry Stevenson, Clara Blandick, John Larkin, Walter Kingsford and Etienne Girardot. Frank Borzage directed.
Romance
Marion Davies and Dick Powell portray the romance of Betsy Pat- terson, a Baltimore belle of 1803 and Prince Jerome Bonaparte in the new Cosmopolitan production ‘‘Hearts Divided’’ now showing Ob INO ates - aes Theatre as a First National release.
Mat No. 118—10c
Jerome
Movie Grass Is Made Green By
Painting ‘Snow
For years the master magicians of Hollywood, cameramen, set builders, art directors and others, have been trying to make grass look green on the screen instead of appearing to be just a void space. They were only partially successful.
Through the combined efforts of George Folsey and Robert M. Haas, cameraman and art direc- tor, respectively, on Marion Da- vies’ new Cosmopolitan produc- tion, “Hearts Divided,’ which comes: 0. The 5 iss.0 cine Theatre ON 2A anna ae as a First National release, the problem was definite- ly surmounted.
A considerable portion of the action, principally that involving Miss Davies and her leading man, Dick Powell, occurs on the lawn of the set depicting the mansion of the Pattersons of Baltimore. Folsey and Haas, viewing the broad expanse of velvety lawn, transplanted piece by piece to the interior of a sound stage, decided something must be done to over- come the darkness generally fea- turing backgrounds of grass.
They went to the studio prop- erty department and obtained sev- eral oversized gunnysacks of arti- ficial snow. Then they purchased several cans of assorted dyes and took their load back to the sound stage, where they began dyeing the snow various shades. They experimented with the motion pic- ture camera until they found an extremely light shade of green that, spread lightly on the grass, gave it the same shade as that of a lawn.
Then they took another sack of snow and dyed it a deep pur- ple. This Folsey spread in small irregular patches over the green snow on the grass beneath the scattered trees. The result was shadows that really looked like shadows.
“So you see,” Folsey remarked, “it takes green snow spread over green grass to make the grass look green. A little purple to give it the proper shading and you have a background worth talk- ing about.”
“Hearts Divided” combines a glorious romance with hilarious comedy and dynamic drama. It was written by Rida Johnson Young. Besides Miss Davies and Powell the cast includes Charlie Ruggles, Edward Everett Horton, Claude Rains, Arthur Treacher, Henry Stephenson, and Clara Blandick.
Frank Borzage directed.
‘Hearts Divided’ Is Made On Lucky Sets
The company filming “Hearts Divided” at the First National studios worked under unusually suspicious omens.
Two of the principal set- tings for Marion Davies’ new Cosmopolitan production, which comes to the .......:.......5 Theatre. one... teat » were on stages bearing the lucky num- bers seven and eleven. Neither of the stages had ever been used for a screen drama previ- ously.
Stage seven, one of the larg- est on the lot, housed a pic turesque southern colonia! mansion, the film home of Miss Davies and Henry Stephenson in the role of her father. Stage eleven contained an ap ple orchard.
The two stages are the last of nine recently built on the First National lot at a cost of $2,000,000.
Page Thirty-one
PUBS LL Ck ARTS Teen eee
“ln
FEATURES AND READERS ABOUT MARION DAVIES
When Love Defies A Crown
The tense drama of Prince Jerome Bonaparte defying the wrath of his
brother, the Emperor Napoleon for love of his Baltimore sweetheart,
Betsy Patterson, is the theme of the Cosmopolitan romance ‘‘ Hearts
Divided,’’ in which Marion Davies, shown above with Dick Powell (left)
and Claude Rains (centre) will open at the occcccccccccccccceee Theatre on ugueist asia. eee as a First National release.
Mat No. 214—20e
Marion Davies Idolized By Co-Workers On Movie Set
Star Of ‘‘Hearts Divided’? Makes Friends Of Both High And Lowly
A celebrated novelist once wrote of Marion Davies that she is the most beloved individual in the cinema industry.
‘‘No unkind word has ever been directed against her; a rare and great achievement in Hollywood,’’ he said.
But there he left the matter suspended, for his article was an interview with, not about, the popular blonde star.
Miss Davies’ friends, aside from the millions who are her
picture fans, are legion. They extend far beyond the borders of the town called Hollywood, far beyond the limits of the state of Colifornia. They encompass for- eign nations and include members of royalty, famous personagaes who have been her guests, indivi- duals of high and low estate who have enjoyed her hospitality alike.
But why this amazing popular- ity? j
A partial explanation lies in the words of Edward Everett Horton, a member of the all-star cast supporting Miss Davies in her new Cosmopolitan production, “Hearts Divided,” which comes to GiGi stats ite atire= Oni. 3.2 ‘ as a First National release. He was being interviewed at his San Fernando valley ranch home by a staff writer for one of the pop- ular “ational magazines.
Tribute from Horton
“Enjoying your new assign- ment?” the interviewer inquired by way of opening the conversa- tion.
“Immensely,” the comedian re- plied, “but far more than the picture itself, I am enjoying the newly-made frienship of one of the most amazing women I have ever met, Marion Davies.”
The secret of Marion Davies’ popularity with her crew lies in the fact that she is constantly seeking to make things pleasant for everyone around her. She al- ways has an orchestra on her pictures to provide entertainment during production lulls. And she knows that the human system has a habit of eraving fuel to bolster its morale in the late afternoon. So she provides a huge platter of assorted sandwiches for cast and erew alike each afternoon at four o’clock. The sandwiches are on hand whether she happens to be working or not.
When her pictures are com- pleted she has a hardsome gift
Page Thirty-two
for everyone connected with the production, from director on down to the janitor who sweeps out the sound stage.
“They all help to make a pic- ture a success,” she says. “They deserve a reward.”
As for the anonymous thou- sands who eall her friend, they are the ones who have benefitted by her many charities. Miss Da- vies is the sole support of a large clinie for crippled children which has aided thousands of poor un- fortunates.
Many Charities Unknown
Out of her own earnings she supplies milk for other thousands each year. Each Christmas she gives a children’s party at which gifts and food are distributed to still other thousands who other- wise would be forgotten by Santa.
These are her known charities. There have been innumerable in- dividual cases which never em- erged in the public print to be admired by an approving public. They were her own secrets and would have remained so had not some grateful beneficiary told how her aid was quickly forth- coming when she learned of his or her distress.
Miss Davies plays the role of Betsy Patterson, famous Balti- more belle of the early nineteenth eentury who married Jerome Bonaparte, in “Hearts Divided,” a gay and glamorous romance by Rida Johnson Young. Besides Miss Davies in the stellar role the cast includes Dick Powell, Charlie Ruggles, Claude Rains, Horton, Arthur Treacher, Henry Stephenson, Clara Blandick and scores of others.
Frank Borzage directed the pic- ture from the screen play by Laird Doyle and Casey Robinson. Musie and lyries are by Harry Warren and Al Dubin with num- bers by the Hall Johnson Choir.
Marion Davies Aids Borzage In Directing Film
Any director of a Marion Da- vies film production always has three “assistants” instead of the customary two. His third assist- ant director is the blonde star herself.
Miss Davies is a deep student of the mechanics of motion pic- tures and on her current Cosmo- politan production, “Hearts Di- vided,” a First National release now showing at the .............0.. Theatre, she made many sugges- tions to the veteran director, Frank Borzage. Invariably her ideas were incorporated into the production.
Director Borzage declared Miss Davies possesses a dramatic in- stinct excelled by few directors in the motion picture business.
“T’m certain that she could be- come a successful screen director any time she desired,” he said. “lve found myself turning to her for advice on numerous occasions when I encountered some perplex- ing problem.”
In “Hearts Divided” Miss Da- vies plays the historical role of Betsy Patterson, the Baltimore belle who was wooed and won by Jerome Bonaparte, brother of Na- poleon, then Emperor of France.
The picture combines a glorious romance with hilarious comedy and dynamic drama, written by Rida Johnson Young.
Besides Miss Davies, the cast includes Dick Powell, Charlie Ruggles, Edward Everett Horton, Claude Rains, Arthur Treacher, Henry Stephenson and Clara Blandick.
The screen play is by Laird Doyle and Casey Robinson. Mu- sic and lyries are by Harry War- ren and Al Dubin with spiritual numbers by the Hall Johnson. Choir.
Marion Davies
Spends Day Off Watching Film
There’s more truth than poetry to this “postman’s holiday” busi- ness, as Marion Davies demon- strated the other day.
For more than three weeks Miss Davies had worked diligently on her new Cosmopolitan production, “Hearts Divided,” released by First National and now showing SEGhOs eee eee Theatre. She put in long, strenuous hours on the sound stages without even so much as a day off.
Then, one morning in the fourth week of production, Director Frank Borzage informed the win- some blonde star she wouldn’t be needed the rest of the day; that he would use only Dick Powell, Claude Rains, Edward Everett Horton, Charlie Ruggles and oth- ers of the cast.
Miss Davies drove to her bun- galow, changed from her dainty frock into street clothes and half an hour later was back on the set. There she spent the re- mainder of the day, chatting and laughing with other members of the cast when they weren’t work- ing.
“Hearts Divided” is a glamor- ous romance of the historical courtship of Betsy Patterson, belle of Baltimore, by Jerome Bonaparte, brother of the French Emperor. It is spiced with rol- licking comedy and tense drama. The screen play is by Laird Doyle and Casey Robinson, based on the story by Rida Johnson Young. Music and lyrics are by Warren and Dubin with spirituals by the Hall Johnson choir.
Gorgeous Empire Gowns Worn By Marion Davies
American Type, Rather Than French, Designed For ‘Hearts Divided’’
America’s present rivalry with France over the question, ‘“What city is the true fashion center of the world?” is noth- Ing new. As a matter of historical fact, it has been going on
for well over a hundred years.
That is the interesting discovery made by Orry-Kelly. noted Hollywood designer, who fashioned the costumes worn by Marion Davies in her latest Cosmopolitan picture, ‘‘Hearts
Divided,’’ which comes to the Vila tina. US TES Theatre on ........ ...
The story deals with the life of Betsy Patterson of Baltimore, who married Jerome Bonaparte, bro- ther of Napoleon I. Consequently, Miss Davies’ costumes for the film are of the ‘‘Empire’’ style, taking in the earliest decade of the nine- teenth century.
“‘Today, we hear lots of talk about Hollywood supplanting Paris as a world style center,’’ says Or- ry Kelly. ‘‘Imagine, then, my sur- prise and delight upon finding, when doing research necessary to make Miss Davies’ costumes au- thentic, that for charm and simpli- city, American clothes as far back as 1803 far surpassed those of Paris.’?
Because of his discovery, Orry Kelly used the American silhou- ette of the period, and not the French, in all of his costumes for the star.
‘“The two styles are very much alike,’’ the designer said, ‘‘since both are definitely Empire. But the American women already had progressed in smartness ahead of their sisters across the water, hav- ing modified the style until it had more of the good taste, conserva- tive simplicity and becomingness that we cherish in America to- day.2”
For this reason, and _ because there is already a period trend in feminine fashion, Orry Kelly be- lieves that the clothes worn by Miss Davies add much to present day styles.
‘(Miss Davies is always at her best in the tailored, simple things she wears so smartly,’’ the stylist pointed out, ‘‘and without change, many of her daytime and evening things from the picture could be practically worn today.’’
The Empire mode is best known for its high waisted, low-necked evening gowns, which had usually
They're In
Love Again
a little puffed sleeve or drape over the uppc: arm, and a long full skirt, sometimes with a train. Many jewels, including longstrand necklaces, and long, tight white kid gloves were worn with these, while it was the fashion also to earry a fan.
For daytime, necks were high, bodice drapery and sleeve treat- ment similar to many gowns seen today was the style, while the waistline was slightly lower than that used in the evening mode. Braid, passementerie, frogs, vel- vet ribbon and lace was employed for trimming, also much as it is being done this season.
Hats tied in biz bows under the chin, were worn off-the-face to show the front of the coiffeur, and had plumes, some of the plainer models being on the poke bonnet order. Finally, muffs were ‘all the rage.’’
‘‘Wearing her Napoleonic cos- tumes for ‘‘Hearts Divided,’’ Miss Davies is more charming and beautiful than ever before,’’ said Orry Kelly. ‘‘ They are ‘just right’ for her, and all who see her will want to copy them.
America’s rivalry of Paris in producing smart, lovely, wearable clothes didn’t start with the mo- tion picture industry. It began nearly one hundred and fifty years ago. And Marion Davies, in her new film is carrying on the good work started by those nineteenth century gentlewomen who are our true fashion pioneers.’’
‘“Hearts Divided’’ is a gay and glamorous romance by Rida John- son Young. Besides Miss Davies in the stellar role the cast includes Dick Powell, Charlie Ruggles, Claude Rains, Edward Everett Horton, Arthur Treacher, Henry Stephenson, Clara Blandick and scores of others.
Frank Borzage directed.
Marion Davies and Dick Powell are the two famous starmates who tell the story of the Baltimore beauty who stole the heart of the man who gave America an empire in ‘‘ Hearts Divided,’’ the Cosmopolitan pic-
ture now showing at the ............c
Theatre as a First National release.
Mat No. 211—20c
PUBLICITY <s ART a
2 SPECIAL FEATURE STORIES CONCERNING MARION DAVIES
Marion Davies Prefers Romantic Historical Film
Pictures Like “Hearts Divided” Not Only Colorful But Important, She Says
The trend of motion pictures is changing constantly but, in the opinion of Marion Davies, costume pictures will never lose their hold upon theatre audiences.
Miss Davies speaks with the weight of authority, for no other actress, whether of stage or screen, has ever been more successful in dramas laid in days gone by than she.
In a day of ultra modernity, when most feminine stars
frown severly upon the thought of having to appear in anything but the sleek sophistication of the times, Miss Davies has established an imposing record of successful pictures in which she has por- trayed characters from forgotten generations.
To name but a few, there have been ‘‘Floradora Girl,’’ ‘‘When Knighthood was in Flower,’’ ““Quality Street,’’ ‘‘Janice Mere- dith,’’ ‘Little Old New York,’’ ““Yolanda,’’ ‘‘Beverly of Grau- stark,’’ and ‘‘Operator 13,’’ the highly successful story of civil war days in which she co-starred with Gary Cooper.
Historical Characters
She is playing another of these characters from the past in her
latest Cosmopolitan production, ““Wearts Divided,’’ which comes | (0 oS eer eee ee Theatre on
LESS HOR Ga Ee Rocsiee: eed Geshe National release. This is an _his- torical romance lifted from the pages of early American history.
The story is woven around the purchase of the territory of Lou- isiana from France. Dick Powell, Miss Davies’ leading man, plays the role of Jerome Bonaparte, who comes to America to negotiate the sale as the agent of his brother, the Emperor Napoleon. The romance between Betsy Pat- terson, played by Miss Davies, and Jerome is not an imaginative one but is based on historical facts.
Educational Value
Miss Davies has excellent rea- sons for preferring this type of story for her motion picture pro- ductions.
“In the first place,’’ she ex- plained, ‘‘I have always felt that screen dramas of this nature mean so much more than a production built from someone’s imagination. A picture based on historical facts contains a definite educational value in addition to entertainment.
‘¢ ‘Hearts Divided,’ for exam- ple, involves the purchase of the territory of Louisiana, the first move of the United States toward expansion of its boundaries,’’ she continued. ‘‘How important this transaction, involving an area of more than 1,000,000 square miles, meant to the future of our country, is illustrated by the fact that the purchase price was only $27,267,622, or a few cents per acre. This region now contains many individual square miles that could not be bought for the whole of the original purchase price.
“*T much prefer pictures with historical backgrounds because they bear the weight of import- ance.
*¢ Aside from the historical value of such a screen drama, however, I am firmly convinced that such piec- tures contain infinitely more ro- mance for the great majority of theatre goers.
Pleasure in the Past
‘“We like to forget ourselves, our worries, our troubles, our cares, even our joys, occasionally. That’s one reason we go to motion pictures. We like to imagine our- selves as we are not. Any child at play is proof of that. She is never happier than when she is permitted
In Her Biggest Hit
Marion Davies Uses Simple Make-up Kit
Marion Davies, who is now star- ring in the Cosmopolitan produce- tion “Hearts Divided,” which comes to the «.......)...0.00. Theatre
OTs gireae alse eis , as a First National,
release, had none of the fancy make-up kits containing drawers and compartments for various creams, powders, brushes and mir- rors.
When she was on the set her only make-up kit consisted of a little white wooden box, eight by ten inches, and containing equipment and accessories just as simple as the box itself.
All one’s golden love dreams come to life on the screen Of tNE .....cccccccc0000.
Theatre, where Marion Davies and five famous film favorites portray
the most glamorous romance in American history in the Cosmopolitan
picture ‘‘ Hearts Divided,’’ the story of the American beauty who made an Emperor’s brother trade his kingdom for her kisses.
Mat No. 205—20c pean aes Pane NR ase Da A | Se a ee re ee. See hee
to ransack the attic for clohing her mother wore in by-gone years and to don what she describes as ‘dress-ups’.
‘“She is happy with her mo- ther’s modern clothing but much happier with something that dates back far beyond her memory.
‘“And so it is with adults. They like to do the same thing occasion- ally, else I’m sure there would be no explanation for the extremely popular costume party.
“‘T have always felt that it’s much easier to forget oneself in the past than in the present. The flowing, romantic costumes, pic- turesque speech and customs of a hundred years ago pique our curiosity to a greater extent.
Convey Pictorial Beauty
‘“Another reason I prefer per- iod pictures is because I think they possess the means of convey- ing infinitely greater pictorial beauty to theatre audiences. The paintings we admire the most are those of the old masters; their sub- jects people of the times in which they painted.
““Still another reason I like them is that most of the characters have a definite historical value. We know them because of things they have done, because of the contributions they have made to history, achievements that have kept them alive through the ages.
“< “Wearts Divided’ has many such characters: Napoleon and Jerome Bonaparte and their mo- ther, Madame Letizia, played by Claude Rains, Dick Powell and Beulah Bondi, respectively; Presi- dent Thomas Jefferson, played by
George Irving; James Madison, John Marshall, James Monroe, Aaron Burr, and many others.
‘‘Then, too, I think the cos- tumes, men’s as well as women’s, possess vastly more life and beauty than the cold, inanimate dress we moderns affect.
Modes of 1803
“Can you think of anything more beautiful, more picturesque than a reception in 1803, the wom- en in their gorgeous flowing even- ing gowns, the men in colorful formal dress? The finest artist would have difficulty painting such a picture with men and women in modern dress as his subjects. The sameness of the women’s garb, the utter monotony of the men’s black and white would defeat him.
‘“As for comfort, the costumes I have worn in ‘Hearts Divided’ and other period pictures have con- vinced me that the women of 1803 enjoyed just as much or more freedom, sartorially speaking, than the woman of 1936.
“For the men,’’ Miss Davies concluded with a chuckle, ‘‘I can’t speak. But those tight-fitting breeches and high, frilled and starched collars don’t speak much for comfort, I’m afraid.’’
‘“Hearts Divided’’ is a rollick- ing romance combined with thrill- ing drama. Frank Borzage direct- ed the production from the screen play by Laird Doyle and Casey Robinson, based on the story by Rida Johnson Young. Music and lyrics are by Warren and Dubin with spiritual numbers by the Hall Johnson Choir.
kate Turns Marion Davies Krom Teaching To Stage
Star of ‘Hearts Divided” Now Prefers Playing In Motion Pictures
Fate, or whatever it is that occasionally juggles the in- dividual careers of mortals, played an important role in the drama of shaping the early career of a little girl born Marion
Douras in Brooklyn, N. Y.
Although she remembers that her earliest ambition was to be a school teacher, so that she could boss the other kids of Public School No. 93 in New York, Dame Fortune willed
otherwise and guided her unerr- ingly toward the stage.
After leaving public school, where she captained the basketball team, among other things, she at- tended the Convent of the Sacred Heart at Hastings, N. H. She played Portia in ‘‘The Merchant of Venice,’’ Viola in ‘Twelfth Night,’’ Mary in ‘‘Mary of Scot- land,’’ and other roles in religious pageants. Eventually she went to the Empire School of Acting, where she studied for two years.
Upon leaving school, she sudden- ly found herself in demand as a model for magazine covers, posing for the ‘‘American Beauties’’ of the late Harrison Fisher and for Howard Chandler Christy. She was the model for Christy’s famous painting, ‘‘ Mourning.’’
Her first professional stage ap- pearance was in the chorus of Ziegfeld’s follies when she was on- ly twelve years old, adopting the name of ‘‘Davies’’ in emulation of her sister, Reine, then getting her start on the stage, and bor- rowing one of her older sister’s dresses, which she pinned down to her size and contour, she applied for the job. When Ziegfeld’s stage manager asked her age, she replied:
““How old do you have to be to get a job in the chorus?’’
“*Oh, about sixteen or seven- teen,’’ the man replied.
*¢Well,’? Miss Davies ‘‘T’m sixteen.’’
She got the job.
Subsequently she was in the chorus of the big spectacle, ‘‘Chu Chin Chow.’’ Next, she was a featured dancer in ‘‘Oh, Boy,’’ and then Ziegfeld featured her in his Follies.
Would Like to Write
Her first screen appearance came when her brother-in-law, George Lederer, a director, gave her a role in ‘‘Getting Mary Mar- ried.’’ She was immediately dis- covered to be an excellent come- dienne, with not only beauty, but a roguish sense of humor.
Among the outstanding pictures she has starred in are ‘‘ Page Miss Glory,’’ ‘‘When Knighthood Was In Flower,’’ ‘‘Janice Meredith, ’’ ““Little Old New York,’’ ‘‘ Bever- ly of Graustark,’’ ‘‘Marianne,’’ ‘“Bachelor Father,’’ ‘‘The Card- board Lover,’’ ‘‘Floradora Girl,’’ ‘“Blondie of the Follies,’’ ‘‘Going Hollywood,’’ and ‘‘Operator 13.’
Her current film is the Cosmo- politan production, ‘‘ Hearts Divi- ded,’’ a First National release now showing at the-=.0-— <0. theatre.
Miss Davies has no desire to re- turn to the stage, but if she ever left the screen she would like to write. She is a clever artist and there is genuine humor in _ her sketching pencil. She is also a good designer and creates some of the smart fashions she wears in pic- tures.
Her activities away from the screen are many and varied.
She is an enthusiastic horticul- turalist and has several hot houses with thousands of choice bulbs. She wholesales the bulbs and blooms to retail florists. She is an exceptionally shrewd business wom- an and gives her personal at- tention to all matters of invest- ment.
fibbed,
Glorious
Lovely Marion Davies is more beautiful than ever in the role of Betsy Patterson, the American girl for whom an Emperor’s brother gladly tossed aside a crown, in the Cosmopolitan picture ‘‘ Hearts Di- vided’’ which comes to the ............ Leatre: ONS tian. cE as a First National release.
Mat No. 109—10e
Miss Davies travels extensively and she has visited almost every country on the globe. To keep fit, she plays tennis and swims. She contends that dancing is better than a ‘‘daily dozen.’’ She likes to go to fast tennis matches, foot- ball games and horse races, but she doesn’t care much for prize fights or wrestling matches.
Collects Rare Books
When it comes to hobbies, she goes in for book collecting, rare paintings and antique furniture. She prefers beautifully printed and illustrated books to first edi- tions.
Miss Davies is a leader in var- ious charitable organizations in Hollywood. She is president of the Motion Picture Relief Fund, and she is a member of the Academy of Motion Picture Arts and Sciences, Actors’ Equity, and the Sereen Guild. Her generosity to charit- able organizations is well known. Near the Soldiers’ Home in Saw- telle, Calif., she personally oper- ates a childrens’ clinic, along with other charitable efforts.
In ‘‘ Hearts Divided’’ Miss Dav- ies has the role of the famous Bal- timore Belle who was wooed and wed by Jerome Bonaparte. The picture is a gay and glamorous romance by Rida Johnson Young.
Besides Miss Davies in the stel- lar role, the cast includes Dick Powell, Charlie Ruggles, Claude Rains, Edward Everett Horton, Ar- thur Treacher, Henry Stephenson, Clara Blandick and_ scores of others.
Frank Borzage directed the pic- ture.
Page Thirty-three
PD 8.41 cart y “HEARTS ieee DIVIDE
22 FEATURES AND READERS ABOUT DICK POWELL
Dick Powell Tops List Of Stars For Fan Mail
Masculine Lead In
“Hearts Divided”
Gets
11,500 Letters In Week
Clara Bow, in her heyday, was reported to have received an average of 25,000 fan letters monthly. That, until the last few months, was considered the ree-
ord high for cinemaland.
Now comes Dick Powell, the First National singing star, with an average of 10,000 letters weekly over a period of three months to claim a record even surpassing that of Clara Bow.
The lowest Powell’s fan mail has falien during that period was the week between Christmas and New Year’s, when it dropped oif to a mere 7,000 letters. The high mark was 11,500, set the last week of February while he was working on Marion Davies’ latest Cosmo- politan production, ‘‘Hearts Di- vided,’’ now showing at the .......... Sens Theatre.
Powell’s fan mail, of course, comes from two groups of people, his screen fans and those who lis- ten to his radio program. His secretary, Carnye -Kemp, who handles Powell’s fan mail, says it is difficult, if not impossible, to segregate the mail, however, since most letters open thusly:
-**T saw your last picture and listen to you on the radio every Friday night.’’
To comply with the 8000 re- quests for autographed pictures that he receives each week costs Powell an average of $480.00 monthly in postage. He believes the investment well worth while, however.
The singing star is one of Holly- wood’s firmest believers in the value of fan mail. He is convinced that his fan mail has done his screen career more good than any one other contributing factor. For that reason he watches it as per- haps no other established star does.
Each week Powell’s secretary prepares a new map of the United States divided into differently colored sections. He surveys the fan mail carefully to determine how much mail comes from each section. At present the New Eng- land states are contributing about twenty-five percent of the total. The southern states contribute the second largest amount and the Pacific coast states are respons- ible for the smallest amount.
The map occasionally changes, but not radically.
A comparatively recent inno- vation in his mail, Powell says, has been the practice of fans sending autograph books to be signed and returned. This has greatly intensified Kemp’s prob- lem of handling the mail since the books are of various sizes and must be individually wrapped for return mailing.
Powell has been receiving be- tween three and four hundred autograph books through the mail each week.
The only letters Powell ignores deliberately are those requesting cash gifts.
**T’d go broke in two weeks if
Powell Studies French For Film Role
Dick Powell spent several weeks studying French under a famous tutor, Georges Jormier, for his role in Marion Davies’ new Cosmo- politan production, ‘‘Hearts Di- vided,’’ a First National release now showing at the ............0.. Theatre. Not only must he speak French in the picture, but he also sings in the same language.
Powell plays the part of Jerome Bonaparte, who comes to America to negotiate the sale of the ter- ritory of Louisiana and falls in love with a Baltimore belle, played by Miss Davies.
Page Thirty-four
Dick Powell
Dick Powell sings as well as makes
love, to Marion Davies in the ro-
mantic comedy ‘‘ Hearts Divided’’
the Cosmopolitan production com-
UUT ALORUNEE eves ae tea Theatre
ON res as te Be as a First National release.
Mat No. 104—10e —eESESEoIoIo——EEEEEEE I gave away all the money for which I’m asked,’’ he remarked.
‘*Hearts Divided’’ is a gay and glamorous romance by Rida John- son Young. Besides Miss Davies and Powell, the cast includes Charlie Ruggles, Claude Rains, and Edward Everett Horton.
Powell Limits Film Kisses To Three Seconds
Dick Powell is a confirmed be- liever that fan mail provides an
accurate barometer of audience reaction. As a consequence, the First
National singing star who eur- rently is playing the leading male role in Marion Davies’ new Cosmo-
‘ politan production, ‘‘Hearts Di-
vided,’’ which comes to the ............ Pheatre on... , has definitely decided to limit all his screen kisses in the future to a maximum of three seconds.
His fans, it seem, don’t want him ever to become an ‘‘ardent lover.’?
Powell’s decision follows a pain- staking survey of his voluminous fan mail over a period of three months, which disclosed that a great majority of his screen fol- lowers are impressionable young boys and girls ranging in age from ten to twenty years.
Many of the letter writers, a large number of them individuals of more mature age, the survey disclosed, expressed the wish that Powell ‘‘stay youthful and _ ro- mantic forever.’’
A number of writers, most of them boys and girls, criticized Powell rather severely because in one of his recent pictures he held a kiss for what seemed an unneces- sarily long period.
“Tt didn’t seem like you,’’ was the tenor of their complaint.
There will be no such grounds for protest in the future, Powell promises, for a three second kiss is hardly more than the busy-hus- band-late-for-the-train-pecks-wife- goodbye variety.
““Hearts Divided’’ is a rollick- ing romance combined with thrill- ing drama. Miss Davies has the stellar role while others in the cast besides Powell include Charlie Rug- gles, Claude Rains, Edward Ever- ett Horton, Arthur Treacher, Henry Stephenson and Clara Blan- dick.
Frank Borzage directed the pro- duction from the sereen play by Laird Doyle and Casey Robinson, based on the story by Rida John- son Young. Music and lyrics are by Warren and Dubin.
Powell Masters Another Language For New Picture
Singing Star, After Learning Italian, Tussels
With French For “Hearts Divided’’
Dick Powell bids fair to become an accomplished linguist if the popularity of period pictures and those with foreign
characters continues.
A few months ago, the singing star took an intensive course in Italian for his role in ‘‘Broadway Gondolier’’ and now he has completed an equally complete training in French for his part in ‘‘Hearts Divided,’’ the Cosmopolitan Produc-
tion starring Marion Davies which
is coming to the ............... Theatre One 4s as a First National release.
Powell had a doubly difficult job in preparing for ‘‘Hearts Di- vided’? because he had to both speak and sing in French. Know- ing the film would be shown throughout the world and before millions of persons having an in- timate and expert knowledge of the French language, Powell studied long and hard to master the words and accents.
In the film, he plays the role of Jerome Bonaparte, brother and emissary of the Emperor Napo- leon. He comes to America to ne- gotiate the sale of the Territory of Louisiana to the Colonies and, attending a horse race incognito, meets and falls in love with Betsy Patterson, played by Miss Davies.
Still concealing his identitiy, he
becomes her French and music tutor. Caught in the complexities of international intrigue, charac- ters in a drama that involved the fate of nations, their love con- tinues despite the mountainous ob- stacles that face them.
An outstanding cast supports Miss Davies in the romantic film in which both poignant drama and uproarious comedy play im- portant parts. In addition to Dick Powell, it includes Henry Steph- enson, as Miss Davies’ father; Charlie Ruggles, Edward Everett Horton and Arthur Treacher as the three comic and _ persistent suitors for the hand of Miss Davies; Clara Blandick, cast as her aunt; Claude Rains as ‘‘ Napo- leon,’’ and Walter Kingsford and Etienne Girardot, as the aides of Jerome Bonaparte. Frank Borzage directed.
Win In Love’s Battle
Marion Davies and Dick Powell (right) tell Henry Stephenson (left)
they will defy the commands of the little Emperor to follow the dictates
of their own hearts in the Cosmopolitan romance ‘‘ Hearts Divided,’’
which opens at the ...........0000... EMCGUIE ON. 5.2. ses as a First National release.
Mat No. 210—20c
‘Dont Take Actors Too Seriously, ’’ Says Powell
Masculine Lead In “Hearts Divided”? Thinks They Don’t Know It All
By CARLISLE JONES
‘“‘Don’t take actors too seriously’’ is what Dick Powell, First National star, is telling the thousands of fans who have written to him, asking for advice on a hundred subjects totally unrelated to motion pictures or radio.
“IT can’t see why an actor should be considered an expert on each and every subject,’’ explains Dick. ‘‘There are many successful actors who aren’t financial wizards, good judges of
real estate or great lovers.
“Acting is one thing,” he says, “and finance, real estate and love are other things. No one would think of asking a banker to pull a tooth. Why should an actor’s ideas on banking be worth any publie attention?” :
Dick who is now playing the romantic lead opposite Marion Davies in the Cosmopolitan pro- duction “Hearts Divided,” which comes: ‘tO. the <5..s42522te Theatre OU ee es , admits he answers the fan letters which ask for ad- vice, but the advice is left out of those answers, unless the ques- tions concern matters which, as a picture and radio personality, he believes he is fitted to an- swer.
Won’t Advise on Love
He has never attempted to solve any of the love riddles that have been propounded to him in his fan mail.
“T have troubles enough of my own,” he grins.
He refuses to suggest invest- ments for troubled correspondents who have heard that Dick is care- ful about his own finances, be- cause, he says, he went just as “broke” during the late depres- sion as anybody did.
Neither does he think he is qualified to give advice on real estate deals. He admits, cheer- fully, that his new house cost him more than twice as much as he intended to spend and that it isn’t at all the kind of house he really wanted.
The one question which is most often asked Dick in his fan mail and which he tries always to an- swer, is whether or not he thinks the writer should come to Holly-
wood and try to get into the movies.
His advice in such cases is al- most always, “No.”
“Unless the person has experi- ence or training or some positive assurance of at least a trial in pictures, it is a kindness to tell him not to come. Certainly no one should ever come to Holly- wood without means enough to provide a return trip ticket.
No Financial Wizard
“T give this advice when I am asked but I doubt if many follow it. Every week or two I meet some one who says, ‘Well here I am, in spite of your letter.’
“But no one can ever say to me: ‘I married the man on your advice,’ or ‘the investment you recommended was worthless.’ I still think people take actors much too seriously.
“Everybody knows we are the most gullible people on earth!”
In “Hearts Divided,” Dick has the role of Jerome Bonaparte who woos and wins a beautiful Balti- more girl, a part played by Miss Davies.
The picture combines a glorious romance with hilarious comedy and dynamic drama, written by Rida Johnson Young. Others in the cast include Charlie Ruggles, Edward Everett Horton, Claude Rains, Arthur Treacher, Henry Stephenson and Clara Blandick.
Frank Borzage directed the production from the screen play by Laird Doyle and Casey Robin- son. Music and lyrics are by Harry Warren and Al Dubin with numbers by the Hall Johnson Choir of spiritual singers.
PARLE CET Y “HEART Se DIVIDED”
READERS ABOUT THE CAST AND PRODUCTION
All Leading Men Of Marion Davies Rise To Stardom
Playing opposite Marion Davies in one of her Cosmopolitan film productions appears to be a good omen for actors. They invariably go on to the peak of screen gue- cess.
The latest to feel the benefits of this strange influence is Dick Powell, who was Miss Davies’ lead- ing man in ‘‘Page Miss Glory’? and who is now playing a similar role opposite the winsome blonde star in the historical romanee, ‘‘Hearts Divided,’’? a Cosmopoli- tan production which comes to the AES ene yi RR aes | apie a ar as a First National release.
Powell, whose popularity has been increasing by leaps and bounds during the last three years, gained the official list of first ten box office attractions since he ap- peared in ‘‘Page Miss Glory.’?
If precedent means anything, he will be among the first three next year for that is exactly the experi- ence which befell Miss Davies’ leading men in her two preceeding pictures.
‘Hearts Divided’’ is a glamor- ous romance of the historical court- ship of Betsy Patterson, belle of Baltimore, by Jerome Bonaparte, brother of the French Emperor. It is spiced with rollicking comedy and tense drama. Miss Davies has the stellar role while others in the cast besides Powell include Charlie Ruggles, Claude Rains, Edward Everett Horton, Arthur Treacher, Henry Stephenson and Clara Blan- dick.
The picture was directed by Frank Borzage from the screen play by Laird Doyle and Casey Robinson, based on the story by Rida Johnson Young. Music and lyrics are by Warren and Dubin with spirituals by the Hall John- son Choir.
Mode Of 1803
Betsy Patterson, the belle of Balti- more in 1803, comes to life again in the person of charming Marion Davies, who is more beautiful than ever in the Cosmopolitan picture ‘“Hearts Divided,’’ which opens at ee es Theatre OW wc... as a First National release.
Mat No. 102—10c
Stars Of Song, Laughter And Thrills
Marion Davies, Dick Powell (left) and Charlie Ruggles (right pear im the new Cosmopolitan picture ‘‘ Hearts Divided,’’
Other stars are Claude Rains, Edward Everett Horton, Arthur Treacher and the Hall Johnson choir.
Beauties Drilled To Dance Minuet In Historie Flim
Chorus girl type of dancers are a dime a dozen in Hollywood. A call from a studio dance director for one hundred girls for a num- ber in a film musical will bring out anywhere from two to five hundred beauteous blondes, bru- nettes and redheads. Men and women with a working knowledge of the minuet, however, are scarcer than popular tax collect- ors.
First National studios put in a call for fifty men and fifty women who could dance the minuet in a ballroom sequence during the film- ing of Marion Davies’ new Cosmo- politan production, “Hearts Di- vided,” an historical romance laid in 1803, which comes to the .......... TheaGre: On 555.24...23..:. Exactly eighteen women and eleven men responded.
Another call was hastily placed for a dance director who could drill a group in the graceful movements of the minuet. Eddie Larkin, who usually acts as as- sistant to Bobby Connolly, dance director, qualified because he di- rected a minuet for John Mur- ray Anderson’s New York play, “Dearest Enemy,” back in 1925.
Larkin gathered a group of one hundred men and women, includ- ing the original twenty-nine who responded to the first call, took them on one of First National’s sound stages and in two days had them dancing as pretty a minuet as ever was filmed.
The dances will be seen in “Hearts Divided,” a glamorous ro- mance of the historical courtship of Betsy Patterson, belle of Bal- timore, by Jerome Bonaparte, brother of the French Emperor. It is spiced with rollicking com- edy and tense drama. Miss Da- vies has the stellar role while others in the east include Dick Powell, Charlie Ruggles, Claude Rains, Edward Everett Horton, and Arthur Treacher.
The picture was directed by Frank Borzage from the screen play by Laird Doyle and Casey Robinson, based on the story by Rida Johnson Young. Musie and lyrics are by Warren and Dubin with spirituals by the Hall John- son Choir.
Mat No. 301—30c
Marion Davies Socks American President
Marion Davies learned to throw with considerable ac- curacy when a child playing in the streets of Brooklyn. That she hasn’t lost the art, is shown in her latest Cosmo- politan production, “Hearts Di- vided,” which comes to the
Theatre on as a First National release.
In one scene she is up in a tree, hiding from the Presi- dent of the United States, a role played by George Irving. She throws her slipper and lands a square hit on the head of the film replica of Thomas Jefferson.
On another occasion she is angered by her tutor, who is Jerome Bonaparte in disguise. She turns on him and hurls all her text books at his retreat- ing anatomy.
Laff Star
Edward Everett Horton is one of Marion Davies’ three suitors in the charming star’s latest picture, ‘‘ Hearts Divided,’’ Cosmopolitan’s film story of two glorious lovers who defied an Emperor and thought a crown well lost for love. It ODCNSZEQU “UNG S..%.c5.u Be Theatre OMbee ric. Matec as a First National release.
Mat No. 115—10e¢
Famous Men Of History Cast In ‘Hearts Divided’
First National casting officials spent weeks perusing history books to assure faithful portray- als of several historical charac- ters in Marion Davies’ latest Cos- mopolitan production “Hearts Di- vided,” which comes to the ............ Phidatne:0a8 cs aca.
Through the studio research de- parment, casting executives ob- tained photographs of portraits painted of the various individuals about the year 1803. It was es- sential that the characters appear as they would have at that period.
Historical figures that appear in the picture include Thomas Jef- ferson, president of the United States from 1801 to 1809, who was 60 years old in 1803; Alex- ander Hamilton, who had been secretary of the treasury and was about 47 years old at that time; Aaron Burr, vice president, who was 48 years old; John Marshall, chief justice of the supreme court from 1801 to 1835 and who was 49 in 1903; James Madison, see- retary of state from 1801 to 1809, 53 years old in 1803, James Mon- roe, United States minister to Great Britain from 1803 to 1807 and who became fifth president of the nation in 1816, and Albert Gallatin, secretary of the treasury from 1801 to 1813. Monroe would have been 46 in 1803, Gallatin 43.
In addition to these figures, the important role of Napoleon Bona- parte and that of his brother Jerome had to be east.
Casting officials selected all players with utmost care, endeav- oring to obtain the greatest re- semblance possible to the charac- ters portrayed.
“Hearts Divided” is a gay and glamorous romance by Rida John- son Young. Besides Miss Davis in the stellar role, the cast in- cludes Dick Powell, Charlie Rug- gles, Claude Rains, Edward Ev- erett Horton, Arthur Treacher, Henry Stephenson, Clara Blandick and scores of others.
Frank Borzage directed the pic- ture from the screen play by Laird Doyle and Casey Robinson. Music and lyrics are by Harry Warren and Al Dubin.
Ruggles Rides Around Studio Lot On Bicycle
Charlie Ruggles, the veteran character comedian, borrewed from ‘another studio by First National for a major role in Marion Davies’ Cosmopolitan production, ‘‘ Hearts Divided,’’ which comes to the ie ear aa ate RNGAaGre:On-aa 2s discovered that distances on the far-flung North Hollywood lot were greater than those to whieh he was accustomed.
The first day he worked on the picture he telephoned a bicycle store and had them send him out a shiny, brand new vehicle which he rode between his dressing room and the ‘‘ Hearts Divided’? sets.
He became a_ familiar figure wheeling about the lot in the cos- tume of a gentleman of early colonial days.
The paint shop designed a red and gold sign bearing his name which was attached to the bar of Ruggles’ bike.
Bicycles are a common sight on the First National lot, messenger boys, technicians, property men and minor executives having adop- ted them as quick transportation about the grounds several months ago. But Ruggles was the first player to take up the_practice.
‘‘Hearts Divided’? combines a glorious romance with hilarious comedy and dynamic drama. It was written by Rida Johnson Young. Miss Davies has the stellar role, while others in the cast besides Ruggles include Dick Powell, Claude Rains, Edward Everett Horton, Arthur Treacher, Henry Stephenson and Clara Blandick.
The picture was directed by Frank Borzage from the screen play by Laird Doyle and Casey Robinson. Music and lyries are by Harry Warren and Al Dubin with numbers by the Hall Johnson choir of spiritual singers.
Claude Rains
Noted English stage and screen star, who portrays the character of Emperor Napoleon in Marion Da- vies’ new starring vehicle, ‘* Hearts Divided,’’ the Cosmopolitan picture now showing at the ............ Theatre.
Mat No. 101—10c Page Thirty-five
PUBLICITY : “HEARTS a 4 ee
FEATURES AND STORIES ABOUT THE PRODUCTION
Dick Powell Saves
Seasons Are Turned Back Photographs of Fans
By Magic Of The Movies
Fruit On Trees In “Hearts Divided’? Gives Way To Blossoms
Modern Slang Spoils Shot Of 1803 Horse Race Scene
No “Oat Burners” In Period Of The Historical Film, ‘‘Hearts Divided’’
Reversing the common prac- tice, Dick Powell collects auto- graphed pictures of his ad- mirers. His collection of “fan” pictures now numbers more than 1300. They have come from every state in the union and most civilized foreign na- tions.
Powell, who plays opposite Marion Davies in the Cosmo- politan production “Hearts Di- vided,” which comes to the ee gtr Pheatre ons. ss.ae..s as a First National release, be- gan to collect pictures of his fans about three years ago when a feminine correspondent
Spectators at horse races are expected to become highly agitated while the ponies are in action, particularly when the nags break into the stretch on the way home, but they should watch their language, when the race is run in 1803.
Out at the Uplifter’s ranch, now known as the Will Rog- ers memorial polo field, a motion picture company shot ex- terior scenes for Marion Davies’ new Cosmopolitan production “Hearts Divided,” which comes to WNC cee eas HORT 20n ace. ; as a First National release. This
By FRANCIS HEACOCK
Those super-magicians of the cinema industry, the set builders, simply can’t be stopped. Running a clock backwards, reversing the seasons, transforming an apple orchard from midsummer into early spring is a mere incident in the day’s work.
One week, when we visited the set of Marion Davies’ new Cosmopolitan picture, ‘‘Hearts Divided,’’ which comes to the ES at *ENOAGRG- Ole. carcasses
as a First National release, we found the blonde star on stage elev- en in a setting reminiscent of Aug- ust. The stage had been converted by the art department into an ap- ple orchard. The fifty-odd trees were heavy with fruit.
‘Grown on the stage,’’ Art Director Robert M. Haas confided. The trees, bare at this time of the year, of course, were obtained near Downey, thirty-five miles from Los Angeles. The leaves, not apple leaves, but very similar, were pur- chased from an orchardist at Azu- sa, twenty-miles west of here. The apples were purchased in the com- mission district—two hundred box- es of them. The trees were put to- gether on the stage.
Next week we found the apple orchard transplanted to stage two. Gone were the leaves and:fruit. In their place were thousands of gor- geous white blossoms. The art de- partment had turned time _ back- ward, overnight, we were informed. The trees were stripped of their leaves and fruit and moved on huge trucks from stage eleven to stage two. The blossoms, artificial ones, since real blossoms could not be obtained in early March, wired to the limbs.
We found Miss Davies, Dick